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Aug/Sept

2016

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Name Dropped




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Souvenirs, Gifts & Novelties Reader Testimonials

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota



Sophie Goad, guest services representative at the Lake Superior Zoo, Duluth, Minn., photographed with merchandise. The assistant director of guest services said the wider the range of custom items carried, the better.


hen looking to sell more name-dropped souvenirs, take a good look at your logo and name drop. Are they appealing to the eye? “Some company logos are great for paper and ad purposes, but not for retail goods,” said Laura Vanlue, retail buyer, Glenwood Caverns Adventure Park, in Glenwood Springs, Colo. “If the logo is boring, the product will not sell.” Sometimes organizations will have one logo for merchandise and one for ad purposes. A colored logo is always a plus.

When choosing product, consider your demographic and target market; buy for that audience. “Think about what is special and unique about your attraction and gear your name-drop purchasing to that end,” Vanlue says. Also consider each product’s packaging. Will it hold up well and look nice on display shelves, baskets and with other merchandise? Will it travel well? Does the merchandise harmonize with your property and look like the market you’re targeting?

More...




Nassau Candy Acquires AmuseMints, LLC

Nassau Candy Distributors, Inc., a leading North American specialty confectionery, gourmet and natural food manufacturer, importer and distributor, has acquired AmuseMints, LLC, a leading mint manufacturer to the souvenir, specialty retail and gifting industries. More...


Safari Ltd.® Announces a Newly Designed Website

Safari Ltd.®, an American-owned, family-operated manufacturer and worldwide distributor of Toys that Teach®, has announced the launch of a new and improved website. More...


SKD Distribution Corp. Was Acquired by Forum Novelties

SKD Distribution Corp was acquired by Forum Novelties last year. This union made SKD bigger, better and more efficient. The company’s new location is state of the art, with a vast support system of art, design and overseas resources. More...


Asia America Wholesale Show Miami

Sports Licensing and Tailgate Show

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