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Nov/Dec 2014

Table of Contents
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ExecutiveDigest
Trade Show News
Jewelry
How to Sell More Earrings

INDUSTRY

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NEWSLETTER

SGN Newsletter

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Souvenirs, Gifts & Novelties Reader Testimonials

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota


At Crème de La Crème in Davis, Calif., Shopkeeper Christie Zamora positions jewelry as impulse items to generate customer interest.


tep into Crème de La Crème, a gift shop in Davis, Calif., and you’re immediately transported to the streets of Paris. The 500-square-foot European-style gift shop is tiny in size but huge in ambiance – customers’ senses are delighted by the sights (unique gifts for newborns to retirees), smells (candles, soaps) and even sounds (classical or French music) that fill the store. So, how does Shopkeeper Christie Zamora highlight jewelry in this setting? Zamora, along with other gift shop owners throughout the country, offered an array of ideas to make jewelry a shining star and top seller at their gift shops.

Dramatic Displays
Real tree branches, vintage medicine cabinets, wire dress mannequins, sleek cabinets with lots of light - there are a plethora of ways to display and call attention to jewelry, but one thing seems clear: it needs to be dramatic and positioned correctly.

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How to Sell More Earrings

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Elf-Garb Expands Its Distribution

Elf-Garb, a Boston-based company that deals in children’s holiday gift and apparel merchandise, is expanding its distribution out of the New England.More...



Aurora’s Best-selling License MY LITTLE PONY and Original Brands Miyoni™, Baby Talk™ and Taddle Toes™ Are Honored

Plush toy, gift and doll manufacturer Aurora World Inc. announced that the company has won four industry awards including Toy of the Year for Baby Talk and Plush Toy of the Year for Miyoni.More...



AmericasMart

Emerald Expositions

California Market Center

WESA’s International Western/English Apparel and Equipment Market

Urban Expositions

The Sports Licensing and Tailgate Show Expositions

The Independent Retailer Conference









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