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Souvenirs, Gifts & Novelties Reader Testimonials

“We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can't just drive to a gifts show. So thank you for being there for us with insightful articles..”
Malia Johnson,
Malimar Inc. dba Sedona,
Honolulu, HI

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota

Rachel Robertson, right, and Annie Amundsen, employees at Rare Device. Top sellers at the store are mugs, cups and ring dishes. Photo by Dave Medal.

hat are the best ways to display home decor items in gift stores? According to shop owners and staff, successful display means enhancing the appeal of these items through color combinations, cross-merchandising, and by allowing customers to see how these items will look in the home. Here are some top tips for display and some inside information on best-selling items.

In the trendy Silver Lake community of Los Angeles, Calif., Michelle Vanderheijden, owner of Mush, does well with vintage home decor in her eclectic 500-square-foot shop. She also sells items on line. “My home decor items are primarily vintage, flea market-type items that are very unique. I keep my prices low. I love to find items that are unusual that I can offer inexpensively,” Vanderheijden noted. She terms vintage pottery and paintings among her best sellers. Along with finding the unusual items she sell, Vanderheijden said that creating attractive displays is one of her favorite parts of being in business. “I’m always moving things around. What inspires me is to look at a piece and I’ll think that it looks good next to another item, I’ll create a story, a little vignette with my groupings, or I will group with color or texture.” She said her primary goal is to create an artistic and appealing display. “I’ll rearrange or tweak items on bookshelves, I’ll put my home decor items next to other items such as books or jewelry,” she explained. Because there is a lot of foot traffic in her neighborhood, she’ll hang paintings outside the store window on the sidewalk, or create inventive window displays. “I’ll put things on social media, on Instagram, too. But I’m old fashioned, I tend to focus on my displays in the store.” There, Vanderheijden said it’s all about creating a flow. “When you come in, the flow guides you to look at more than one item. I want it so that the shop is interesting and unpredictable,” she attested. Her goal is to make people appreciate both the home decor items and “how they are curated.” More...

Royal Bobbles Has Announced Deal with Walking Dead

Royal Bobbles, which specializes in creating high quality collectibles, recently announced a three-year deal with the AMC hit television show “The Walking Dead.” More...

CMT Can Handle Sourcing and Manufacturing in Asia

Savvy direct buying retailers and industry suppliers work with CMT to create and deliver their imported products on time and on budget. More...

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