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Souvenirs, Gifts & Novelties Reader Testimonials

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota

By Karen Appold

Amanda Horner, food and beverage manager, Kennywood. "For us, the fudge, hand dipped candy/caramel apples, cotton candy, and specialty chocolates are our top sellers," she said.

pparel and accessories may be the biggest sellers for most gift shops, but smaller items like candy and snacks can give a nice boost to an operation’s bottom line. While some operators recommend a wide selection of sweet and salty favorites, others stick to a limited inventory of tried-and-true items with a few trendy offerings that fit their particular niche with a proven record of sales.

Chereyl Spink, supervisor and merchandise coodinator at Birch Aquarium at Scripps in La Jolla, Calif., said that a “less is more” approach has worked for them when it comes to selling candy and snacks in their 1,200-square-foot gift shop. “We really only sell three main types of candy—individually-wrapped chocolates in the shapes of fish, Swedish Fish and Sour Octopus gummies,” she explained. “We also sell mints that come in decorative boxes, but people seem to buy them more for the boxes than the mints. It’s hard because there’s not a lot of food out there that’s marine life-themed. If we see something interesting, we’ll try it; if it sells well it’s something we’ll continue with.” Spink says their gift shop started selling freeze-dried ice cream, which seems to be gaining popularity. Doug Williams, owner of Kim’s Hallmark in Brunswick, Maine, also relies on a few items rather than a broad selection. “Stonewall Kitchen and Haven’s Candies are both Maine-based, and they are steady sellers,” he said. “Eighty to ninety percent of our customers are local residents and they like those brands. The balance of our other items are national brands, like Jelly Belly jellybeans.”


Food-Selling Tips
Know Your Product to Sell Your Product More...

Aurora World Partners with Arcola, Ill., Chamber of Commerce to Celebrate Raggedy Ann’s Centennial Anniversary

This year marks the Centennial Anniversary of Raggedy Ann, the iconic rag doll beloved by generations.More...

CJ Products Signs Licensing Agreement with Nickelodeon to Create PAW Patrol Pillow Pets® Plush

CJ Products, the creators of the iconic Pillow Pets® foldable plush, announced recently that it has finalized a licensing agreement with Nickelodeon to create Pillow Pets plush products featuring the adventurous rescue pups, Chase and Marshall, from the network’s number-one preschool series, PAW Patrol. More...

CJ Products Expands its Teenage Mutant Ninja Turtles Licensing Agreement with New Pillow Pets® Plush

CJ Products, the creators of the iconic Pillow Pets® foldable plush, announced recently the expansion of its licensing agreement with Nickelodeon Consumer Products to include Teenage Mutant Ninja Turtles Pillow Pets plush products. More...

Wild Wings and Loon Lake Decoy Company Announce Alliance

Wild Wings, a leading publisher of wildlife and sporting art, is pleased to announce the addition of Loon Lake Decoy Company to its ever-growing family of nature-inspired art and home décor brands. More...

Precious Moments Awards License to Aurora World

Aurora World, a leading supplier of affordable, high-quality gift products, has signed a licensing deal with Precious Moments, known worldwide for its heartwarming figurines of teardrop-eyed children, created to convey messages of loving, caring and sharing. More...

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Outdoor Retailer

Sports Licensing and Tailgate Show

Toy Fest West

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Trade Show News from Cape Shore

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