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May

2017

Table of Contents
Commentary
News Briefs
Trade Show News
Where Paper Presents Profits
Are Jewelry and Stationery a Match?




INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

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Souvenirs, Gifts & Novelties Reader Testimonials

“We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can't just drive to a gifts show. So thank you for being there for us with insightful articles.”
Malia Johnson,
President,
Malimar Inc. dba Sedona,
Honolulu, HI

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota



Merchandise engagingly displayed at a Tender Loving Empire location. “We have a great merchandiser who comes in regularly and gives the store a nice facelift to present different artists, and we put a lot of time into window displays,” a manager said. Photo by Jaclyn Campanaro.


hen today’s customers choose to put sentiments on paper rather than sending a text or email, that paper matters. It’s a deliberate expression that calls for more personalized, distinctive stationery.

“The demand these days is for custom products,” affirmed Princy Agrawal, who sells made-to-order cards, journals and other paper crafts at her recently opened Bellevue, Wash., business, Kraftgali. “People want something with their name on it, with the kid’s or the friend’s name on it.”

From cards to calendars to wedding invitations, personalized papers are also what sell best for Katie & Co., a Houston stationer. “People like to have their name printed on stuff,” said Owner Katie Hackedorn, whose 1,000-square-foot store generates annual revenue upwards of $250,000. “It doesn’t have to be something expensive, but it shows you put some thought into it if you put someone’s name on it.” More...

Are Jewelry and Stationery a Match? More...




Cape Shore Announces Expanded Relationship with Southeast Marketing

Wholesale souvenir business Cape Shore has announced the expansion of their relationship with Southeast Marketing, a sales representation firm based in Florida. More...


Soft Stuff Creations Has a New Home

Outgrowing its last facility, Soft Stuff Creations has recently moved into a new, custom-built warehouse, office and showroom. More...


SJT Enterprises Reports Strong ASD Show

After a slow start, SJT Enterprises reported one of their best-ever ASD shows. More...


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