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Souvenirs, Gifts & Novelties Reader Testimonials

“We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can't just drive to a gifts show. So thank you for being there for us with insightful articles.”
Malia Johnson,
Malimar Inc. dba Sedona,
Honolulu, HI

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband's and my business Her Majesty's English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. ...Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota

Kathryn Swinimer, retail operations manager, Calgary Zoo, Calgary, Alberta. Plush is arranged by species, and/or country of origin at the store, according to Swinimer.

hen managers and buyers of gift shops at zoos, amusement parks and museums were asked about how to boost sales of souvenirs, they were filled with ideas. Regarding displays tips, Kathryn Swinimer, retail operations manager, Calgary Zoo, Calgary, Alberta, tends to arrange plush by species, and/or country of origin. “We use shelves, rolling bins, baskets and fixtures from vendors to display merchandise,” she said.

When promoting an exhibit or species, Swinimer combines multiple products into one display. For its new exhibit, Land of Lemurs, the gift shop has a display that includes plush, hats, shirts, toys, water globes and other souvenir keepsakes.

Textiles are separated into adult, youth and child sections. “Most shirts and outwear are hung, although for some displays we fold them into piles by design,” she said. More...

Spinning Ahead

The Future of Fidget Spinners
Fidget spinners have enjoyed great success. But what does the future hold for them? Emma Hill, store director at Boston Children’s Museum Gift Shop, Boston, Mass., wouldn’t be surprised to see fidget spinners remain popular through the fall. “Some younger guests have 20 or more of them, and they are looking to collect more,” she said. “They are like a modern Beanie Baby fad, but with a 2017 techie twist.”More...

Always Better: The Penny Press Machine Co., LLC

In March of 2004, Rocky Rockholt moved his 20-year business into a lease space located in Little Canada, Minn. Rocky manufactures and sells penny press machines, and over the next 10 years, he expanded the business with a main goal: Always Better. More...

The Rocky Mountain Gift Show, Denver, Colo.

Attendance Increase, New Resources, New Discovery Zone, Headline Summer 2017, Philadelphia Gift Show

Las Vegas Market Sets a Positive Tone for the Second Half of the Year

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