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February 2012
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper
INDUSTRY
Show Calendar
NEWSLETTER
SGN Newsletter
SPONSORS
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by Cool Jewels
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Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar
Show Photos
Index of Advertisers
Editorial
Showcase Product News
SGN Career Center
he sign says it all: Tamarack: The Best of West Virginia. Tamarack is the nation's first and only statewide collection of The Mountain State's crafts, food, music and culture. From hand-carved furniture to glass and pottery to Appalachian quilts, Tamarack offers on-going lessons and adventures in the state's history, people and products.
This center is a template of how a state can
salute its natural and man-made resources and outstanding
contributions to the world.
Tamarack’s striking, peaked red roof and attractively
landscaped grounds draw half a million visitors
annually off I-77 and I-64 into a welcome
respite of visual beauty, Appalachian sounds, and
distinctive aromas.
A one-stop-shop for West Virginia culture, heritage,
handcrafts, fine art, regional cuisine and
music, Tamarack employs a rigorous jurying
process to ensure product
quality and authenticity. More...
Trends
Men Are Today’s New Customers!.
The blurring of strict gender differences in roles and
relationships has had a significant impact on consumer
behavior in 21st century America. More...
Here's what You missed if you aren't a subscriber to Souvenirs, Gifts & Novelties:
Management
Online Retail Sales, Profitability Continue Climb,
U.S. Online Sales Expected to Hit $172 Billion
Ten years after its inception, online retailing is growing up fast.
E-Retail Sales Start 2005 Strong, Expected to Continue
New figures from the US Department of Commerce indicate that the online economy continues to surge forward.
Are Business Blogs Worth The Time And Money?
When it comes to business, are blogs the wave of the future or just another communications tool?
Win Business With An Easy-To-Work Web site
Because Web sites are such a necessary part of marketing your store these days, it’s really not a question of if you will have a Web site, it’s more a question of when.
Older Customers Are Internet Active, Too
Marketers and the media are waking up to the power of older consumers online, as the oldest baby boomers prepare to turn 60 in 2006.
Vendors Offer Internet Values
More and more vendors are offering retailers quick, easy and inexpensive ways to have very professional Web sites. Contact your suppliers and inquire about this service.
Voip Subscriber Growth Enters The U.S. Mainstream
More telephone services are being offered over the Internet through VoIP (Voice Over Internet protocol.)
Women and Online Retail Sales: A Winning Combination
Online retail sales in the U.S. will rise by almost 25 percent this year, according to a new study released by Shop.org and conducted by Forrester Research.
Marketing
IBM Study Shows “One Size Fits All” Marketing Satisfies No One
Retailers will lose shopper loyalty unless they differentiate themselves in the eyes of consumers, according to a new IBM Survey of American shoppers.
Marketing to Mom: Eleven Ways to Infuse Your Business Establishment with “The Mom Factor”
A groundbreaking new book from Urban Land Institute explains how Moms decide where to spend their time and money in restaurants, stores, theme parks, and other family attractions.
2005 Who’s Who Buyer’s Guide
Candles and Scented Merchandise:
Still Glowing, Still Growing
- A Souvenirs, Gifts & Novelties Magazine Special Report-
Candles and Air Fresheners Markets Reach $2.1 Billion
United States sales of candles of both the home air fresheners market as well as the gift and home décor markets were estimated at $2.1 billion in 2004.
Fragrance Market Still Moving Up
Ever since the entrance of French cosmetics and toiletries
specialists into the US market in late 1990s, the market
has seen an explosion in the use of open sell techniques to
sell premium fragrances in the US.
Candles Are Favorite Choice for Home Fragrancing - Nearly Seventy Percent of Americans Bought Candles in Past Year
While the market for home fragrances booms, candles
remain consumers’ top choice for fragrancing their
home.
Candles Reign Supreme As A Decorating Staple, Even As Decorating Budgets Shrink
Though many home decorating budgets are tight, candles
remain a steadfast decorating essential.
U.S. Candle Industry Facts
Fast facts regarding candles.
Candles Have An Enlightening History
For years, candles have been a part of our history; whether
it’s a birthday, holiday, celebration, funeral or religious
custom, candles are used nearly every day to signify important
occasions in our lives.
Candle Care To Share With Customers
Candles are illuminating seven out of 10 households in
the United States. The National Candle Association (NCA) offers some tried and true tips to help keep candles
looking great and safe to use.
Quick Tips Help Increase Candles As Gifts Sales
Here are some unique ideas from the National Candle
Association to help make your gift candle section a more
important part of your gift sales picture.
Show and Tell Shoppers About Decorating With Candles
Candles are functional decorative accessories. Here are
ideas from the National Candle Association to share with
customers.
Christmas
Make Winter A Winning Selling Season
When does your “winter” season start? The National
Retail Federation states it goes from November and
December to define holiday sales. Holidays during this
period include Thanksgiving, Christmas, Hanukah, and
Kwanzaa.
Hanukkah: Eight Days Of Judaic Celebrations
Hanukkah is an eight-day celebration during the calendar
month of Kislev, which usually falls during the month of
December, but occasionally begins during November.
Often called the Festival of Lights, Hanukkah is one of
the best known and most joyous holidays for the Jewish
community.
Kwanzaa Is An Expanding African-American Event
Kwanzaa is a seven-day holiday celebrated each year from
Dec. 26 through Jan. 1. The holiday is not intended to
substitute for Christmas, but rather to provide a time to
focus on and celebrate African-American culture and traditions.
Christmas Decorations – Make Them Work For You
Most retailers decorate their stores for Christmas, but are
the decorations helping or hurting business? Here’s a
quick checklist of the do’s and don’ts from international
marketing expert Jurek Leon.
Are You Really Ready For Christmas?
Marketing expert Jurek Leon discusses Christmas success.
Add “Be Kind To Customers” To Your Christmas To-Do List
Christmas can be a trying, stressful time for everyone -
including your customers. Add “Be nice to customers” on
your to do list, and on that of your staff.
Fall And Winter Holidays Schedule
A listing of holidays.
~Trends~
NPD Reports Fashion And Beauty Trends Sizzle this Summer
What do skirts, polo shirts and celebrity fragrances all
have in common? They top the list of hot fashion and
beauty trends for the summer season.
Monument Shop Report
St. Louis Shop Offers a Step Back in Time
The Levee Mercantile shop at St. Louis, Mo.’s Gateway
Arch visitor’s center provides a history lesson along with
food and gifts.
Flower Shop Report
Blooming Plush Toy Sales in Flower Shops
How flower shops use add-ons, such as plush, to boost sales.
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