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The Mountain Offers New Packaging
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The boxed T-shirt display
system from The
Mountain was in development
for a year.
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n an effort to address some of client’s most
important concerns, The Mountain is offering a
special T-shirt display that features individual
boxes in the shape of a T-shirt with garment designs
featured prominently.
The two most common concerns that the company
hears from retailers is not having enough space in
their stores and the desire to sell more product, said
Jonathan Dancing, the company’s sales manager, in a
recent telephone interview. The displays hold 120
adult shirts, which represents $2,400 worth of product,
or 96 kids shirts. It takes up about two square
feet, ideal for retailers for whom space is a critical
issue, he said.
The system, which was introduced in the Spring of
2005, is being rolled out
everywhere. The displays, a
year in development, have
been a hit at regional shows and
were featured at the Atlanta Gift
Show.
The company has previously
offered folded T-shirts in a
poly bag, which were hung on
spinner racks. The new system
optimizes square foot
sales for shops. It solves the
issues of T-shirts taking up a
lot of space unfolded, and of
customers inability to see the
designs if shirts are folded,
Dancing said.
“Retailers really need this
system,” he said. It is the most
efficient possible way to display
T-shirts, he added.
The system, which features
corrugated boxes with an overlay
of designs, was designed in
direct consideration to customers’
needs. It answers the dilemma of presenting
product “to consumers in the best possible way so
they know what they are buying,” Dancing said.
“…The shape of the packages was as important as getting
the design on it to show the quality of the shirt.”
Available in the displays are regular short sleeved
shirts and children’s shirts. “This is a very serious
issue to every company: how to you provide your customers
with the ideal set of circumstances to sell your
product,” he said. “We took our time through the
development process.” The display idea was a team
effort, and logistics people and the art department
were very involved in the process, he said.
The company has 10,000 clients domestically and
in Canada, plus international clients. “The Mountain
is widely distributed and the most widely purchased Tshirt
in the industry,” he said. The company’s entire
catalog of adult and children’s shirts are available in
this program, representing over 500 designs. Shop
owners can pick and choose the designs they want to
sell and the display will be custom assembled, he
added.
The Smoky Mountain Gift Show® Celebrates 40 Years
he Original Smoky Mountain Gift Show®
will be celebrating its 40th anniversary this
year, and will undergo a major expansion
for the 2006 event.
The Nov. 5-10 2005 show will feature over 1,300
booths and will be held at six locations in
Gatlinburg, Tenn.: Gatlinburg Convention Center
Complex; Park Vista Convention Hall; Pavilion on
Reagan Drive; Ramada Convention Hall; River
Terrace Hotel; and Riverside Motor Lodge. The
W.L. Mills Auditorium in the Gatlinburg Convention
Center Complex is being renovated this
year, and in 2006 the show will return to this location
bigger and better than ever.
As part of the 40th anniversary celebration this
year, buyers can drop a card into a box at a different
location each day to enter to win beautiful ruby
jewelry, said Barbara Bright, director of operations
for the show, in a recent telephone interview.
Bright said this show continues to be popular
because of its family reunion atmosphere, great
product mix, size and vacation-spot location. “It’s
the largest souvenir show, and it’s held in a nice
vacation area as well,” she said. The event is located
at the entrance to the Great Smoky Mountains
National Park, which in early November features
the fall colors of changing leaves.
Again, Icon Marketing Takes Over Kool-A-Brew
con Marketing Co. has taken ownership of what
was previously Kool-A-Brew manufacturing facilities
in Calabash, N.C. Icon Marketing, which is
owned by Joe and Ginny Lassiter, Buddy Russell and
Stephen Saia, is a newly formed company with plenty
of experience in the field. The Lassiters previously
owned the very successful Kool-A-Brew, selling it in
2001. When the purchaser wanted to close, the
Lassiters and their partners decided to take over again.
They brought back the original plant manager along
with other key personnel and set up operations at the
same location, but in a new 30,000 square foot facility.
According to Joe Lassiter, Icon Marketing is currently
offering four different products – a foam can
holder, fabric can holder, sipper bottle suit and a 32-
ounce insulated sports bottle. All come in a wide
range of colors and can be customized with logos,
phone numbers and other artwork. Lassiter, in a press
statement, said, “We’ve gotten in touch with a lot of
our old customers, and they’re happy we’re back.”
T.R. McTaggart Offers Candle Line
.R. McTaggart purchased the Kristin &
Company candle line last June, and the items
were well received when they were introduced
at the Market Square show in Philadelphia
the same month.
“We knew the owner of the company and we
knew it was a great candle line,” said John Rudberg,
sales manager, in a recent telephone interview. “We
thought it would be a good fit for our existing retailers
and for stores that we are not in presently.”
The Standish, Mich.-based company, which was
founded in 1970, sells screen printed embroidered
and embossed garments for the gift and resort
industry.
The new line features 100 percent soy candles,
which produce no soot and come in four sizes and
45 scents. Also available are display hutches in three
sizes, the cost of which are offset with free candles.
The line is expected to do well in any shop that
offers gifts, from Hallmark to gift and resort stores,
Rudberg said.
Kalan, Inc. Offers New Products
alan, Inc. has several products
of interest to all types of
shops. There is the clam
shelled LED belt buckle.
Customers can type in what they
want the text to read, switch on
and attach to any belt.
The company is also offering a
new line of poker chip key rings.
Your clients can show their love of
the game with original designer
poker chips. Also available is the
Urban Vocab line of key rings.
These rings feature inventive
designs with letters of the alphabet
and symbols.
And the Hound Bytes™
line of dog collars from the
company allows pet owners to
make their dog “talk,” saying
amusing phrases, by using a
remote control.
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