his issue we offer our summer edition of Profiles in Excellence. The articles are snapshots of companies that can help you grow your business.
Our cover story details the shopping experience at Colonial Williamsburg. The attraction’s extensive retail operation can help you see the possibilities in your own store, during the holiday season and all year long. Our Christmas section also looks at creating a workbook for yourself to prepare for the holidays.
In our Management section, we examine the importance of customer service, retail sales trends, the impact of weather on business, loyalty programs for wealthy customers and opposition to a National Sales Tax.
Baby Boomer women still want to be part of the target market for advertising, an article in our Marketing section explains. Another piece in the section looks at the flower and plant industry, a growth area. And spending in the lawn and garden market reached a record $24 billion the same year, our story on the topic reports.
In our special Museum Shop Report you can learn how to work with manufacturers to maximize sales through product line knowledge and the creation of winning displays. Offering more expensive merchandise is also agood strategy for these unique shops and the article tells you why this is thecase.
Pet gifts are a growing and healthy market, and we offer an extensive section devoted to the topic this issue. The section includes stories on how shops are cashing in on consumer’s love of pets, trends in gift buying, a look at the hottest new products, pet care and safety tips to share with your customers, educational pet products, the popularity of small breeds, promoting Dog Ownership Day, pet products introduced at Global Pet Expo, how your customers can enjoy Halloween with their pets and pet gifts for the holidays.
You can learn about celebrating Hispanic heritage customers in a special section that features a checklist of holidays and a story on how to market Hispanic Heritage Month. There are also pieces on Hispanic buying power, Quinceanera celebrations and where Hispanics prefer to shop.
We hope you enjoy the issue. Please e-mail us at the address listed belowwith your comments, questions or suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
SGNMAG@KANEC.COM
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