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February 2012
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper
INDUSTRY
Show Calendar
NEWSLETTER
SGN Newsletter
SPONSORS
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Wholesale Fashion Jewelry
by Cool Jewels
ARCHIVES
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Commentary
News Briefs
Executive Digest
Show Calendar
Trade Show News
Show Photos
Showcase Product News
Editorial
Index of Advertisers
SGN Career Center
Country Stores Bring Home the Past
he Round Barn Shoppe in
Piermont, N.H., is a craft and gift
shop that also sells its own homemade
fudge and ice cream.
The structure is a 16-
sided round barn built in 1996, a
post and beam structure made
from hemlock with a pine finish.
It is across the street from a
dairy barn built in 1906, says
Ramona Schmid, owner. More...
Management
Industry Experience Outranks People Skills Among Competing Job Candidates
Personality may be a plus, but it won't necessarily land you the job.
Majority of Executives Don’t Want to be CEO
According to new research by Burson-Marsteller, the number of executives
who don’t want to be CEO has doubled since 2001.
Men Shop, But With Different Value
More men are shopping more categories. However, it would be a big
mistake to assume they want to shop categories the way women do.
Multi-Channeling is a Retailing Must
It hasn’t taken long for the retailing industry to embrace the concept
of multi-channel retailing.
Online Experience Directs Consumer Purchasing
According to a new study, Amazon.com is the clear leader in the online
retail market, followed by Barnes & Noble, Circuit City and eBay.
Candles & Scented Merchandise Section
Hot Trends Keeps the Candle Market Glowing
The candle market is brighter than ever.
Scented Candles and Fragrance Facts to
Know and Share With Customers
A listing of everything you need to know about candles.
Candle Market Data That Can’t be Overlooked
Some facts to keep in mind when selling candles.
Candle Terminology is a Language Unto Itself
Candle definitions from the National Candle Association.
There’s a Science to Scents, Too
A glossary of scent and smell-related words from The Olfactory
Institute that you should know.
Make Dollars by Adding Scents to
Your Bridal Market Merchandise Mix
Here comes the bride, and a lot of business.
Aromatherapy is Coming Back! Get Ready to Sell Smell!
Currently, there is an overwhelmingly large interest in aromatherapy.
Aromatherapy Products Will Be
Showing at Many Trade Shows
Look for more scented merchandise and candles than ever at the
upcoming trade shows and market center events.
Marketing Mother's Day
Mother’s Day: May 8. Make it a Money-Making Event
Mother’s Day this year will be more monumental than you might think.
Mother’s Day Fast Facts
Mother’s Day facts and trivia.
Books & Inspirational Merchandise:
A Match Made in Retailing Heaven
A Souvenirs, Gifts & Novelties Special Section
Book Market Expected to Reach $44 Billion!
According to the Book Industry Study Group's (BISG) recently
released Book Industry Trends 2004, annual consumer expenditures
for books will reach $44 billion by 2008.
When are Books Bought?
The percentage of average book store sales per month.
Multimedia Centers Add Big Bucks to Bookstores
Read, watch, and/or listen. Those words are quickly becoming
options for bookstores' customers as “bookstores” become transformed
into multimedia centers.
Gospel Music Week, April 9-13, in Nashville
Representatives from all sectors of the gospel music industry will join
for a week of training, equipping, and networking in Nashville in
April.
Fast Facts About the Christian Music Industry
Answers to your Christian Music Industry questions. (Credit: Fax Index)
Christian Card Market Means Serious Selling
The increasing importance of religion and spirituality is reflected in
greeting cards.
Book Marketing Expert Says Stick to the 2 Percent Solution
American Booksellers Association's President Avin Mark Domnitz
gives tips on going from a negative profitability to a positive.
Book Shows are Bound for Spring and Summer
Spring and summer will be springing with opportunities for buyers
to shop for books and learn the latest marketing ideas.
Catholic Marketing Network Marks 10th Anniversary
Ten years ago, Alan Napleton saw a need and he filled it by forming
the Catholic Marketing Network.
Museum Retail Report
Elements of Success - Gift Stores at Science
Centers
Science center stores have a unique opportunity
to make connections to exhibitry with gifts and
toys that appeal to both schoolchildren and adult
Marketing
Heavy Radio and TV Users are Heavy Internet Visitors and Buyers
A look at who is using and buying on the Internet.
Telephone Marketing Pulls the Best, Pays Off
the Best
The 2004 Response Rate Report, recently released
by the Direct Marketing Association, concludes
that telephone marketing has the highest ROI
index.
April 27 is Administrative Professionals
(Secretary’s) Day
April 24 to 30 will be National Administrative
Professionals Week, and April 27th will be National
Administrative Professionals Day.
Stationery Section
Don't Count on Card Sales, But Other Paper
Products Should Bring Success
Card sales are down but the stationery and paper hobby and crafting products area is healthy.
National and State Parks Report
The Role of the Park Concessionaire
Governments should remember to put humor into the equation and tap into the expertise of retail concessionaires when approving merchandise for park stores
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