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his is our annual Megabucks Survey issue, where we focus on the
sales of a select group of shops nationwide. We hope you enjoy this
informative section, which covers stand-alone stores and retailers
at parks and attractions.We also offer a special Apparel Section,
which includes interviews with both retailers and manufacturers to paint a
picture of how business is faring in this important category. And our Cover
story “Pirate Merchandise - From Key West to Seattle - Pirate Merchandise
Captures Customers,” takes a look at this market, also through the eyes of
manufacturers and retailers.
In the Trends section are stories on the luxury market and chocolate sales,
and in the area of Management are several pieces on the how color is used
in home accessories and activewear, a 2006 Home Furnishings Color
Forecast, and the effects of color on customers’ conscious and subconscious.
In the Marketing section is the story “Hot Trends Shaping Christmas
Scene,” and our Collectibles story reports on how luxury marketing is reviving
interest in collectibles.
Interest in home gardens is spurring on sales in this area, and we offer the
stories “April is National Gardening Month: Grow Your Business Around
It!,” “Profit With Products For Porch And Patio” and “Fast Facts About The
Garden Products Market.”
And as Father’s Day approaches this summer, you can find advice on making
the most of this important selling holiday in the stories “It Pays to Focus
on Father’s Day,” “$90 Is The Average To Be Spent On Father’s Day Gifts”
and “Retailers’ Father’s Day Gifting Strategy Hinges on Guided Discovery.”
In our Stationery section is the story “Graduation Market Can Make The
Grade In Your Card Department,” which reports that money is the number
one choice for graduation gifts, and cards or money wallets are the most common
gift store purchase for the occasion.
We also offer a special Hospital Gift Shop Section with the stories
“Purchasing Power Plus Is The Remedy For Hospital Gift Store’s Ailments,”
“Top Selling Categories in Hospital Gift Shops,” “Top Concerns for
Hospital Gift Shops,” “Hospital Gift Shops - Did You Know?” and “May 6 Is
National Nurses Day.”
And we take a look at personal care products in the story “Personal Care
Products are ‘Cosmeceutical” Now.” The story explains the new focus on personal
care products that also have cosmetic and pharmaceutical properties.
We hope you enjoy the issue. Please e-mail us at the address below with
your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
SGNMAG@KANEC.COM
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