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August/September 2010

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Selling Apparel that Celebrates Women

INDUSTRY

Show Calendar

NEWSLETTER

2010

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2010

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Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar
Show Photos
Index of Advertisers
Editorial
Showcase Product News
SGN Career Center

ll aboard! Tweetsie’s is a tourist attraction and retail complex that is running full steam ahead to success. In many ways, it’s the classic story of “The Little Engine” in reality
that created a whole fun environment with it. Mention the name “Tweetsie” throughout the South and it conjures up memories for all age groups. More...


he phrase, “Everything old is new again,” certainly applies to the most popular names for newborns. According to U.S. government records, last year, more boys were named Jacob and more girls were named Emily than all other names. Here are the lists of the top five most popular male and female names in each state in 2004. Use them as a reference when shopping for personalized items, or when personalizing items in your store. More...


Here's what You missed if you aren't a subscriber to Souvenirs, Gifts & Novelties:

Management

It’s The New Era of Customer Retention
According to experts, excellence in customer service is the single most important element in determining your company's future success or failure.

A Changing Work Force and Workplace
Fundamental changes are taking place in the work force and the workplace that promise to radically alter the way companies relate to their employees.

Consumers Know Service Is Part Of The Price
Consumers understand that customer service is based on their value to a company, according to a survey released by direct marketing firm Grizzard Performance Group in Atlanta.

Retail Theft is a Top Issue, According to NRF Survey
Retailers can attest that organized retail theft is happening in stores throughout the country every day.

ARAMARK Announces New Retail Merchandise Wins
ARAMARK recently announced the addition of four retail merchandise clients to its growing list of retail merchandise accounts within its Sports and Entertainment division.

Marketing

Hispanic Customer Market is Expanding In Size and Buying Power
A landmark study titled: “The Future Use of The Spanish Language in the USA - Projected to 2015 & 2025” by Hispanic U.S.A. Inc. challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country.

The Combination of Mortar, Brick and the Internet Do Best on the Web
A recent study found that direct retailers with physical stores captured 52 percent of Internet sales in 2003, while those without stores garnered just 31 percent.

Growth Of Dollar Stores Could Undo Its Expansion
High growth and geographic expansion will continue to characterize the small format value retailing sector during the next five years.

Personalization Is Emerging Brand Strategy in Luxury Marketing
As the luxury market booms, many companies are investigating "personalization" as a competitive strategy.

Special Section

The Smoky Mountain Gift Show, Inc. ®
A story about the show’s 40th anniversary and the 2005 exhibitor list.

Trends

Look To Licensed Merchandise For The Latest Product Trends And Promotions
Licensed designs take a lot of the risk and guess work out of the question of whether a product is going to sell. Popularly-known designs generally lead to successful selling.

Garden Market Section

How Does Your Garden Business Grow?
The home garden and landscape industry in the United States is a $70 billion dollar industry, and it continues to grow as more and more Americans become homeowners.

Ideas for the Room that Is a View
One of the most unique ways gift and specialty retailers can “grow” their business is to latch on to one of the hottest trends in the gardening industry: the outdoor room.

State Flora Can Make Your Souvenirs Business Flourish
Make a statement by selling merchandise featuring your state’s official trees and flowers. Here’s the official list.

Collectibles

Keeping Collectors Collecting
As economic conditions ebb and flow, dealers in collectibles and seasonal merchandise respond differently. There is a wealth of ideas amongst retailers on how to make sales when potential buyers enter the store.

Cruise Ship Retail

Cruise Ship Shops Fill a Unique Niche
Retail stores on cruise lines are part of the entertainment package, giving guests a way to unwind and shop while at sea.

Disability Travel

Disability Travel On the Rise Despite Barriers to Access
The Open Doors Organization (ODO) in cooperation with the Travel Industry Association of America (TIA) recently released the findings of a 2005 research study that found there is a strong disability travel market.

Zoo Retail Report

Guerilla Tactics Keep Zoo Gift Shops Roaring With Success
A Souvenirs, Gifts & Novelties Magazine Exclusive Survey of two zoos shows that generally speaking, zoorelated gift shops are doing great business.

Wild for Sales — Zoo Shops Help Create Memories While Educating
Zoo patrons cannot take any big-eyed furry critters home with them for pets, but manufacturers have created countless ways to bag the zoo experience in some form.

Valentine's Day

Midweek Valentine’s Day Helps Gift Stores
Valentine’s Day, 2006, will fall on a Tuesday, and a mid-week Valentine’s Day can mean great business for gift shops.

Valentine’s Day Has Quite A History
A history of Valentine’s Day.

2005 Valentine’s Day Spending by Age Charts

Special Section

The Gatlinburg/Pigeon Forge Resort Gift Show®
The latest news from the show and the 2005 exhibitor list.

A Tribute

An Industry Icon Retires - A Look at the Legacy of Souvenirs, Gifts & Novelties Publisher Janice Weiss
Souvenirs, Gifts and Novelties Publisher Janice Weiss has devoted 43 years to the magazine. In honor of her retirement, we spoke with the many friends and customers she has worked with over the years, who praised her for everything from her persistence and pleasant demeanor to her status as an icon in the souvenir industry.

Janice Weiss Shares Her Story

An Industry Icon Retires - A Look at the Legacy of Souvenirs, Gifts & Novelties Publisher Janice Weiss
Retiring SGN Publisher tells how she came to the magazine and helped it grow.











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