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s part of our mission to inspire and inform our readers, we are offering a
special bonus newsletter section. This issue, the section offers the story
“ASD Gift and General Merchandise Report — Trend-Spotting Store
Owners Will Shop Shows in 2006.” The story includes 10 Merchandise
Trends and Five Display Tips straight from discount and party store owners.
This issue is widely distributed at trade shows, including the Toy Fair in New York,
and we hope these events help spark your imagination with new and innovative products
as you search for the next big trend along with quality merchandise perennials.
Our cover story this issue is “Faithful Plush — Toys That Withstand the Test of
Time.” The story offers valuable tips on how to make the most of this popular category.
And we commemorate Toy Fair with a special section that gives an overview of
the fair, looks at its most important categories, announces the award nominees, provides
a list of seminars and more.
We also offer a special section on sports-related merchandise where you will learn
about tips to increase your bottom line in this category. Sports licensed gifts, novelties,
toys and home décor items are big business for a reason, and we explore why.
In our Management section, we look at consumer spending behavior, retailers’
predictions for 2006, and the top marketing questions on the minds of business leaders.
The section also offers “Six Fearless Predictions for 2006” from Susan Reda, who
edits the National Retail Federation’s publication.
In our Gourmet report, we discuss the return of baked goods in the aftermath of
the low-carb craze, take a look at the Eighth Annual Chocolate Show, and examine
fascinating facts about chocolate.
And in our Marketing section, we look at the spending habits of young, male shoppers,
and travel and tourism trends. We also present a special section devoted to
Teens and Tweens where we examine the personal finance habits, employment aspirations,
Internet habits and other traits of these important groups.
Creating a Sensory Experience
A new year is a perfect time to review your store’s atmosphere and explore how you
can differentiate yourself from other retail outlets. Take a look at your show windows,
displays, color schemes and lighting and let your good ideas lead the way to a new
look. We’d like to hear all about changes you are making in 2006, and look forward
to your e-mails at the address below.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
SGNMAG@KANEC.COM
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SGN Newsletter
