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August/September 2010

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By Tony DeMasi, editor
he politicians are at it again; ready to hurt brick-and-mortar retailers while protecting their elected positions. I’m talking about raising sales taxes. Across the country, state and local level elected officials are looking for ways to increase their budgets - as opposed to cutting spending. As such, the vast majority is looking at increasing sales taxes on anything and everything bought in a typical retail shop. But, they are staying away from taxing all sales done via the Internet. I urge you to confront your elected leaders now; even a “small’ increase could cost you a major loss.

Beware of a scheme to charge “usage fees” to consumers who pay with credit or debit cards. It’s yet another trick to hurt both retailers and consumers. It’s being supported by banks and financial institutions that issue the cards - and who already get a percentage of each purchase made on the cards. I suppose their logic is if consumers pay a fee to use an ATM, they shouldn’t complain about paying for use of the cards.

An overwhelming majority of consumers believe imposing check out fees on those who pay with plastic is an unfair practice and would not purchase goods from merchants who penalize debit and credit card users, according to the Americans for Consumer Education and Competition (ACEC).

ACEC poll, a national survey of 1,000 American adults, indicated that 62% of American adults would abandon their purchase if charged a check out fee for using a debit or credit card. Eighty-two percent of those who reported being surcharged were charged check out fees in the past year. And, 62% percent of those who have been surcharged said getting hit with the fee gave them a negative impression of the retailer. Check out fees, often unnoticed by consumers, is a method practiced by some merchants to recoup fees they pay for the advantage of offering credit and debit options to their customers.

States that ban surcharging or “check out fees” for consumers who pay with plastic are: California, Colorado, Texas, Oklahoma, Connecticut, Florida, Kansas, Maine, and New York. New Hampshire specifically bans surcharging by travel companies and Kentucky bans surcharging by restaurants for tips if they are included on a credit transaction. Wyoming, Washington, Maryland and Massachusetts allow merchants to offer a cash discount to the customer who pays with cash rather than credit, as do many other states.

Surcharging is charging consumers for their own goods and the retailer’s decision to provide the credit option. It’s another situation that should be nipped in the bud.

Now’s a great time to catch up on things that you might have put aside for a while. Designer Jayne Pelosi, Interior Divine, Walking You Through the Transformation of Your Home, offers these tips that can help:

Get rid of baggage. Clean your office, store and home of items that have negative connotations. Is there an item you bought a while ago that you were positive it would sell but didn’t and now it’s staring at you each morning making you feel dumb or guilty? Get rid of it! Give it to a charity and get the tax deduction. Clearing out such items is like removing a splinter that constantly antagonizes you at some low level.

Watch your back. When you can’t see what comes up behind you, you’re at a disadvantage, Pelosi says. The feng shui way to fix this is to hang a mirror, even a very small one, so that you don’t feel that you’re being snuck up on. “It’s more symbolic than anything else. You may not really be able to see everything behind you, but that mirror will be reflecting good energy.” Get a book on feng shui, or contact a local feng shui expert. The solution to your problems might just be a rearranging of your counters or furniture.

Change colors. An easy paint job can do wonders. In her book, Pelosi identifies five elements and their associated color that elicit specific energies in your environment:

Black or blue, associated with water energy, support inner work, helping us to concentrate, contemplate, mediate and handle creative endeavors. Blue can slow the heart and breathing rates and lower blood pressure. It can be used to increase coolness, to calm and to create privacy.

Green is associated with wood energy, that of growth, decisiveness and action. It can motivate internal change.

Red is associated with fire, which supports life energy. It’s the color of blood, and can increase heart rate, respiration and blood pressure. It also can promote activity and alleviate depression. It’s clearly the color of passion and love.

Yellow is associated with earth energy, representing Mother Earth. It can cheer, infuse with hope, clarify and elevate mental activity. It also creates a sense of stability and nurturing. Yellow is often used for children with dyslexia to help improve focus.

White and metallic colors are associated with metal energy. They can support carefulness and focus, as well as purity.

Combination Colors

Mixing colors also mixes the feng shui energies related to them.

Salmon, a combo of yellow/orange and red/orange, is a unique balance of earth and fire elements that’s quite harmonious. Use salmon to call attention to the heart of a space, create a sense of abundance and encourage conversation.

Turquoise, a blue-green combo, evokes the qualities of wood and water. It has both the contemplative qualities of blue and the life of green, making it a great choice for spaces that allow movement and growth.

Lavender, a mix of the qualities of blue and purple, can evoke a sense of calm, spirituality, contemplation and quiet. Use lavender to minimize high activity, calm a stressful situation or create a special spiritual space. Lavender is best not used in spaces where conversation or high activity is encouraged.











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