his issue we present our bonus Profiles in Excellence section. This
special supplement is a chance to get to know a wide variety of vendors.
From firms dealing in jewelry, ornaments and licensed goods
to apparel, signs and flags, the feature will familiarize you with
companies that can help increase profits in your shop.
We also offer an extensive Stationery Show preview. You can map out a
strategy for making the most of this critical show by reading this extra section.
And you can learn about a real success story in our cover feature on
Norman’s Hallmark. This 27-store chain, expertly run by Howard Henschel,
is a lesson in good management.
Personalized and name-dropped merchandise are popular with tourists
who want souvenirs of their vacations. In this issue we offer a listing of the
most popular names and a story on the trends in this industry segment.
Before guests reach their destination, they will likely make a stop at one of
the many stores in train and bus stations and in airports that are available to
travelers. We feature a story on how these shops are serving customers with
newly designed stores and relevant merchandise.
Stores in established tourist destinations such as St. Augustine, Fla., have
a unique opportunity to impress customers with specialized and unique merchandise.
We offer a story on some of the shops in this historic town.
In our Management section, we discuss the importance of keeping negative
comments about your business in check, a listing of what keeps bosses
from being more hands-on, the importance of customer service and online
advertising.
And in our Jewelry section, we examine trends at seaside shops and jewelry
profits. Additionally, the section offers fast facts about the jewelry market,
a listing of birthstones, and a story on hot trends in the jewelry industry.
In the area of licensing, we interviewed both manufacturers and retailers
to get a full picture of the industry. We also feature a preview of June’s
Licensing Show and an overview of the business. In our Trends section we
look at the growing popularity of gift cards.
We hope you enjoy the issue. Please e-mail us at the address below with
your questions, comments and suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
SGNMAG@KANEC.COM
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