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Commentary
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Executive Digest
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Editorial

etailers will be feeling the luck o’ the Irish
this Spring, as consumers hit the stores for
their favorite
green goods. According
to the National
Retail Federation’s
(NRF) 2006 St. Patrick’s
Day Consumer
Intentions and Actions
Survey, consumers
spent an estimated
$2.69 billion
on St. Patrick’s Day —
up significantly from
$1.94 billion the year
before. The average
person will spend $27.94.
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