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February 2012
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper
INDUSTRY
Show Calendar
NEWSLETTER
SGN Newsletter
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George Little Management, LLC (GLM)
merging trends in key segments of the gift
industry will be highlighted in the San
Francisco International Gift Fair®,
Demonstration Theater, Feb. 17-21, 2007 at the
Moscone Center. Live cooking demonstrations,
pet fashion shows and a diverse range of niche
product presentations, from wine accessories to
spa indulgences, will complement the Gift Fair’s
unique offerings. Featuring renowned Bay Area
chef Narsai David, gift industry expert Sue Kirby
and canine super models sporting the latest pet
couture, the complimentary programs will
inform and entertain.
The National Stationery Show®, North
America’s leading trade show for innovative and
unique products for the social stationery industry,
will offer value, inspiration and new opportunities
for more than 14,000 retailers May 20-23,
2007, at New York City’s Jacob K. Javits
Convention Center. This essential marketplace
will present nearly 1,300 exhibitors throughout
240,000 net square feet of exhibit space.
Among the exhibitors will be some 400 companies
new to the show, affirming its celebrated history
and industry-wide reputation of being both
a birthplace for industry talent and a discovery
zone for retailers looking for fresh, marketable
products. Additionally, many exhibitors use the
National Stationery Show to present their corporate
booths, something buyers can see only at
NSS. A comprehensive lineup of dynamic seminars
and highly-anticipated industry events will
complement the market, as well as the return of
The Pen Pavillion, a special focus area featuring
fine writing instruments.
Presented by the International Pen
Association (IPA,) the Pavillion will distinguish the exclusive sector of the social stationery industry,
providing an added dimension to the show.
Most importantly, it will offer fine retailers the
opportunity to shop the category brand by brand
in an easy and efficient manner.
“Participating in the National Stationery Show
presents a great opportunity for the IPA to build
greater awareness of the writing instrument category,”
said Terry Wiederlight, chairman of the
IPA and owner of the Fountain Pen Hospital.
“Attendees will discover special displays by most
of the leading writing instruments brands, as well
as many boutique-style pen brands. This year’s
Pen Pavilion will also be expanded to include
accessories, providing added value and selection
for attendees.”
Also for the show, GLM will retain the wellknown
industry marketing firm Gold &
Company to deliver unique and expanded opportunities
for the 2007 market. President Debra
Gold will work in collaboration with show management
to develop and implement strategic marketing
and branding initiatives designed to reinforce
the exceptional product resources and business
development opportunities showcased at the
world’s leading marketplace for the social stationery
industry.
The Boston Gift Show® will serve as the premier
destination for professional development and
networking, as it presents a series of seminars
focused on the unique needs of independent
retailers, March 24-27, 2007, at the Boston
Convention and Exhibition Center. From roundtable
discussions among top New England retailers,
to seminars addressing tips and techniques for
success, the Boston Gift Show promises to deliver
educational opportunities that will inspire and
reform.
“While the Boston Gift Show serves as a primary
resource for discovering new products for
the New England gift market, we also strive to
fulfill a need for professional development,”
said Tony Orlando, show manager. “We’re
excited to offer attendees insight, ideas and
proven techniques that they can implement in
their retail establishments to improve their bottom
line.”
Special programs at the show include: Pride of
New England Retail Success Roundtable
Discussions; How to Differentiate Your Business,
Techniques to Stand Out in a Crowded
Marketplace; and The Essential Online Solution
– A Five Step Formula for Small Business
Success.
The How to Differentiate Your Business and
The Essential Online Solution seminars will be
presented by Rick Segel. Drawing on his 25 years
of retail experience, Segel will use humor, anecdotes
and everyday allegories to deliver key messages
for building successful retail establishments.
“We’re excited to offer the opportunity to learn
from one of the retail industry’s most knowledgeable
and successful leaders,” Orlando said. “His
insight and wisdom, combined with his humor and
real-life experiences, make this year’s show a must
attend event for retailers looking to learn in a fun
and engaging way.”
Also at the show, the 2007 Pride of New
England Award Reception will take place
Saturday, March 24, at 5 p.m. in the Boston
Convention and Exhibition Center.
The Ireland Show
The Ireland Show will be held April 21-24 at the
Embassy Suites Hotel in Secaucus, N.J., 10 minutes
from New York City. Show hours will be
April 21, 2 p.m. to 6 p.m., April 22-23, 9:30 a.m.
to 6 p.m. and April 24, 9:30 a.m. to 4 p.m.
The Ireland Show will feature a huge selection
of merchandise from more than 200 vendors. Product categories will include jewelry, apparel,
giftware, tableware, gourmet, stationery, religious
goods, scented products and much more, according
to a press release.
Among the exhibitors will be Solvar Jewelry,
Reed and Barton, Tipperary Crystal, Mulligar
Pewter, Branigan Weavers, Philip Gray Artwork,
St. Nicholas Gifts, Guinness Licensed Goods,
Abbey Press, Cathedral Art Metal and Donegal
Linens.
The merchandise will represent vendors from
Ireland, Scotland, Wales or England.
Unique to the gift show, The Ireland Show will give
retailers many opportunities to win cash and merchandise.
Each day retailers’ names will be selected to win
such prizes. The grand prize will be an entire store of
product, worth $40,000. The Ireland Show will give
out more than $50,000 in cash and prizes.
The show will also feature seminars at 8:30 a.m. on
Monday, April 23 and Tuesday, April 24.
Complimentary banquets and concerts will be held at
6:30 p.m. on Sunday, April 22 and Monday, April. 23.
Open to the trade only, credentials will be
checked at the door.
Messe Frankfurt, Inc. and SHOPA
The second edition of Paperworld USA took
place Nov. 8-10, 2006 in Miami Beach, Fla., at
the Miami Beach Convention Center.
Paperworld USA is produced by Messe Frankfurt,
Inc. in cooperation with the School, Home and
Office Products Association (SHOPA) and
Propaper, the Spanish Stationery Association.
The show focused on four main product categories,
including School, Home and Office,
Imaging, Scriptum and Creative products. The
event welcomed 257 exhibitors and 2,296 attendees
from 70 countries.
Paperworld USA was formed by the school
and office products industry in order to provide a stronger international networking platform
in the United States. The collaboration
among the partners Messe Frankfurt, Inc.,
SHOPA and PROPAPER created a comprehensive
industry event for a global marketplace as
evidenced by the hundreds of attendees representing
nearly every Latin American and
Caribbean nation. The strongest foreign visitor
delegations came from Canada, Mexico, Puerto
Rico, Ecuador and Colombia, according to a
press release.
“Paperworld USA truly attracted a diverse group
of buyers from around the globe. We were pleased to
have a strong contingency from Latin America attend
this year’s event. Especially well received was our new
and exciting Innovations Marketplace Pavilion,
which was an ideal opportunity for inventors to
showcase soon-to-be-released innovative school and
office products to buyers at the show. Based on the
success of the Pavilion, we’re making plans to expand
this special feature in 2007,” said Steven Jacober,
SHOPA president, in the press release.
North East Souvenir Salesmen’s Association
New England “The Souvenir Show” had its
Annual Awards dinner at the show, and it featured
a pirate theme. George Denham was presented with
the Salesman of the Year Award by Brian Tonis, last
year’s recipient. Al Bass, show director and master
of ceremonies, welcomed everyone and thanked
Rich Sheft, who makes the early morning run to
pick up doughnuts and muffins, Hardy Scheib, who
takes care of all the show signs, Roger Backus, who
edits the show directories, Denny Stewart, who
manages the funds as treasurer, and Debra Bass,
who prepared the parties. The show is well into its
third decade, and the majority of the companies
exhibiting have been in the show for more than 25
years.
New York “The Souvenir Show” experienced an
increase in attendance. The best measure was that
for two days of the show, extra pizzas had to be
ordered. (The show serves pizza, salad and cold
drinks for lunch every day.) The cocktail party,
which is held on the opening night of the show, is
always well attended. Show goers can not leave the
building without walking through the party area,
and who can pass up free food and drink.

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Brian Tonis was last year’s Salesman of the Year award recipient.
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George Denham and Al Bass. Denham was named Salesman
of the Year at New England “the Souvenir Show.”
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