iscovering new vendors with merchandise that will spark the interest of
consumers is an ongoing part of finding success in retailing. This issue
we offer our bi-annual Profiles in Excellence feature, which presents
readers with an opportunity to learn more about companies dealing in
everything from jewelry and flags to plush and stationery, and many other products.
This is also our jewelry issue, and we offer a story about jewelry for sale in art
museum shops, examining how store managers acquire and display all types of jewelry.
Our cover story looks at training and staffing at hospital gift shops in a story that
provides insights that any retailer can use.
The National Stationery Show® is just around the corner, and in a special section
devoted to stationery we not only give information about the show, but also provide
articles on trends in the industry.
Licensed merchandise is big business for many shops, and in a special licensed
merchandise section we offer a story on merchandise associated with the iconic New
York City transportation system, and another piece on how college stores make the
most of the loyalty of students and staff with licensed and crested items.
Each issue we interview members of the Zoo and Aquarium Buyers Association
Group to explore issues of importance for any retailer dealing in souvenirs and gifts.
In this installment, our contributor spoke with zoo and aquarium store managers
about name-dropped merchandise.
All retailers are looking for the next hot collectible item, and several store owners
interviewed about a new novelty pen line believe they have hit on something big with
the item.
In our Retail at National Parks Report, we present a piece that explores the educational
mission of these unique shops. And in our Book Section, we present information
on BookExpo, slated for the end of June, and offer a helpful listing of ways to
sell more books.
We also feature a special Back To School Section that examines the influence of
children on a family’s spending. And we offer an article on the spending habit of
Baby Boomers.
We hope you enjoy the issue. Please e-mail us at the address below with
your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
EDITORSGNMAG@KANEC.COM
EINSTEIN’S THREE RULES OF WORK:
1.) OUT OF CLUTTER, FIND SIMPLICITY;
2.) FROM DISCORD, FIND HARMONY;
3.) IN DIFFICULTY, FIND OPPORTUNITY.
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