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February 2012

Table of Contents
Commentary
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Executive Digest
Trade Show News
The Last-Minute Shopper

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Commentary
News Briefs
Trade Show News
Show Calendar
Editorial



he natural beauty of botanical gardens makes it difficult for many visitors to leave an exhibit without taking home a reminder of the aweinspiring views they have just witnessed. Gift shop managers understand the impact that these gardens have upon their guests and strive to offer merchandise such as jewelry that not only keeps the image of the gardens alive but serves as a reminder to return to them as well.

Between 600,000 and 1 million guests will visit the Missouri Botanical Gardens in St. Louis this year for a number of exhibits which include the Butterfly House and the annual Japanese Festival. Jennifer Kuykendall, the buyer for the botanical garden’s Garden Gate Shop, which grosses between $2 million and $4 million per year, works hard to coordinate the merchandise in her shop with the popular exhibits. More...











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