his year marks Souvenirs, Gifts & Novelties’ 45th year of serving the
industry. We look forward to many more years of working as the industry’s
most trusted publication, a role we don’t take lightly.
Our cover story this issue takes readers inside shops at botanical gardens with a focus
on jewelry for sale at these unique stores. And the Zoo and Aquarium Buyers Association
Group (ZAG) section offers a look at plush, the power of children’s merchandise preferences
and educational souvenirs. In a piece on state parks, we examine wildlife merchandise.
And rounding out our Back to Nature coverage is a special section devoted to botanicals.
Resort shops serve a specialized market of travelers, and we offer a story on how these
stores merchandise apparel. Another important niche is art-inspired gifts for sale at museum
stores, and we look at the sale of this merchandise at unique shops all over the country.
We also profile the new store at Grand Teton, which offers merchandise that complements
the majestic Grand Teton Mountains.
Valentine’s Day can be a lucrative holiday for stores that plan ahead. Don’t let the holiday
onslaught keep you from making the time to focus on how your shop will sell
Valentine’s Day, which is notorious for bringing out last-minute shoppers, especially men
making purchases for wives, girlfriends and other significant women in their lives. This
issue we offer a special look at the holiday that includes a story on candy trends.
We continue our college bookstore coverage this issue, and in the Independent
Collage Bookstore Association section, our contributor examines how these shops handle
the rush back to school for students and their parents. And in a second story, we look at
how display techniques can make the most of the merchandise offered to students, faculty
and parents.
Stories on hospital store trends and how to run the shops successfully have become
popular among our readership. This issue, we look at how these stores reach beyond their
visitor client base to serve patients and staff as well.
Country stores face formidable challenges, both from big box outlets and the Internet,
our story on these businesses found. Still, for many tourists and locals, there is nothing
quite like stepping into a warm and inviting shop where new and old successfully mesh.
We hope you enjoy the issue, which is our largest edition of the year and is widely distributed
at major trade shows. Please e-mail us at the address below with your questions,
comments and suggestions.We hope you enjoy the issue, which is our largest edition of the year and is widely distributed
at major trade shows. Please e-mail us at the address below with your questions,
comments and suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
EDITORSGNMAG@KANEC.COM
“THERE ARE NO SECRETS TO SUCCESS. IT IS THE
RESULT OF PREPARATION, HARD WORK, LEARNING
FROM FAILURE.”
— COLIN POWELL.
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SGN Newsletter
