February 2012

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Souvenirs, Gifts & Novelties Celebrates 45 Years of Service to the Industry

ouvenirs, Gifts & Novelties magazine has been an industry leader for 45 years. Retailers rely on the publication for timely advice and tips on how to best serve their customers. The publication also provides to its loyal readership the latest news from the trade shows, the results of studies and surveys of interest to the industry, and new product releases.

The magazine also features special sections covering specific segments of the business. Among these sections is a Zoo and Aquarium Buyers Association Group (ZAG) feature in every issue. Below we present the comments of the association’s president, Steve Fairchild, who extends his best wishes to the publication on its anniversary.

“Over the years, members of the Zoo and Aquarium Buyers Group have been contacted by Souvenirs Gifts and Novelties for interviews; merchandise trends, and industry insight. Articles that have been published by SG&N have proven to be very helpful to gift buyers in the unique zoo and aquarium industry. In the August/September 2006 issue, the magazine for the first time offered a feature section devoted solely to topical information provided by members of The Zoo and Aquarium Buyers Group. Since the ZAG Section was introduced, ZAG has witnessed a phenomenal increase in the number of buyer and vendor inquiries about our organization The ZAG Board of Directors has concluded that the ZAG section in SG&N has been one of the prominent factors in the increased interest in our buyer’s group. We are very grateful to SG&N for their unsolicited support of ZAG and the volumes of useful material that the magazine provides for our 403 buyers and sponsors. Happy 45th, and many more to come.”