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February 2012

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Commentary
News Briefs
Trade Show News
Show Calendar
Editorial



Shelf talkers at the Rocky Mountain National Park’s store allow staff to communicate with visitors about new titles and recommended and local interest items.
o be in the presence of wilderness or distinct land formations, shaped by forces of nature millions of years ago, or to walk through the passageways and rooms of homes once occupied by our nation’s leaders or cultural icons, produces goose bumps. Then to take away some token of the visit to reminisce that, yes, I really was there, completes the revered moment.

Such experiences require the concerted efforts of organizations such as the Association of Partners for Public Lands (APPL), and the National Park Service, which are dedicated to preservation, education, and continuity between these hallowed wonders and the visitor center retail outlets. The mission statement of the sites serves as a guideline to develop a retail outlet philosophy for product line purchases and their contextual layout in the stores. When fixtures concur, just the right effect is achieved. When vendors help, it is priceless. More...











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