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August/September 2010
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Selling Apparel that
Celebrates Women
INDUSTRY
Show Calendar
NEWSLETTER
2010
SGN Newsletter
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2010
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2008
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enerations past would be surprised to find the
drawers of a now-antique sewing machine
stuffed with marbles or the Savannah Mixes in
old cornbread muffin tins. The spirit of another
generation is kept alive and put to good use, displaying
merchandise, old-fashioned and new, in
country stores, such as Arrow Rock Country Store
in National Historic Landmark, Arrow Rock, Mo.
At Arrow Rock and in several other country stores
scattered throughout the northeast and Midwest,
customers cross the threshold into the past with the
aid of sundry antiquated motifs.
Besides running and baking for the Arrow Rock
Store for the past three years, assisted by a few
employees, and handling maintenance and CPA
services, sole proprietor Lisa Smith finds time to
scour flea markets and estate sales. She keeps her
eyes peeled for the types of furnishings that graced
the historic town homes when she was growing up.
Alongside the sturdy old sewing machine are butter
churns, crocks, cast iron cookware, Coca-Cola trays,
kettles, wooden boxes and cases, old furniture, and
stoves. The display pieces are all laden with
Splatterware, crystal ware, paper products, ranging
from the nostalgic paper dolls to a wide selection of
greeting cards, old teapots, and children’s collectible
cars. Folks beat a path to the old-fashioned candies
and Smith’s bakery goods, from snicker doodles and
sugar cookies to pastries. There is also a new twist,
espresso for sale.
History books about Missouri and the town of
Arrow Rock, plus hard-to-find children’s books, do
not gather any dust. The University of Missouri
Journalism School in Columbia has recently published
the second book on the historic town, due
out soon, which Smith will stock.
Smith’s store has won third place two years in a
row in the Best of Rural Missouri Best Old Stores
Award.
Sometimes known back in the day as a “hoosier”
cabinet, the one-stop baking center with several
drawers and pullout flour bins transforms into an
ideal display unit for kitchen products in today’s
country stores. This is the case at Frogmore Country
Store in Andover, N.J. Two other iron stoves, a potbelly
stove, and several other pieces of antique furniture,
are stationed throughout the two-story shop,
said owner Kate Frogmore’s mom, April Kaprelian.
On and around the reminiscence-driven furniture
fixtures are Amscan dishes, Park Design clothing,
linens, rugs, and Mountain Weaver tablecloths,
which are hand-woven in Vermont. Lang Company
calendars, Paper Country products, and Yankee candles
and accessories are also for sale, and framed
country primitive prints adorn the walls.
Additionally, single-artist produced Santas, handmade
by a New Hampshire artist who uses antique
fabric for the Santa suits and crafts the one-of-a-kind
hands and faces are offered to customers.
Swarovski crystals embellish the fronts of new
Terra Traditions albums, guest, and baby books,
based on old prints of Santa Clauses, babies, and
brides. “They’re uniquely gorgeous heirloom pieces,
taking old prints of say, children sleigh riding down
a hill,” Kaprelian said.
Winning attention from scores of customers are
Vera Bradley quilted fabric pocketbooks, the Amscan dishes, top of line Dem Deco items, garland
wreaths, and candle rings. Old Santa keys pose the
question, “How does he get in?” Hung on doorknobs,
they appear to be oversized skeleton keys.
The Stoystown, Pa.-based Duppstadt Country
Store site itself sets a nostalgic mood before turning
the knob to enter. It has been a country store since
1904 and the Duppstadts have continued the tradition
since they purchased it in 1970. The store sells
everything from groceries, household accessories,
hunting equipment, leather goods, and oil lamps to
Hearthstone Stoves and tourist items. Owner Carole
Duppstadt noted that the cast iron skillets and pots,
and the graniteware, sell equally well. She displays
the old style kitchenware prominently on shelves
amidst modern products.
The country look is achieved easily by stacking up
wooden apple crates in Grandma’s Country Store in
Gettysburg, Pa. Owner Barb Tomko’s daughter,
Heather Buhrman, described the store as 90 percent
comprised of her mom’s baked goods. “She
does all of it,” she said. The store is known for the
baked goods, but Frederick McCutcheons Jellies
also have many fans, along with décor items and
locally sewn towels and aprons.
The sign says Hauseman’s Country Store, but
shoppers might think the shop is a museum at first.
People often say that entering the store is like taking
a step back in time, said Jane Huaseman of her
Boyertown, Pa.-based store. The old bureaus, tables,
and other antique furniture pieces hold an assortment
of candles, wreaths, antiques, rustic tin stars
and animals, Christmas trees and fresh wreaths,
antique and reproduction country pictures, cans of
pretzels and chips, milk bottles, and much more.
If nothing else, many patrons will at least pick up
an ornament or two, which are stocked all year
round. Hauseman staged an open house for her
daughter’s Creative Memory scrapbooking that fit
the setting like a glove.
Though wood is timeless, wooden fixtures, hurdle
shelving and floors, together with an antique
stove for displaying cast iron kitchenware, lends an
old time feel to Mast General Store in Asheville,
N.C. Mary Beckman, general manager of the
Asheville store, said some of the fixtures were
retrieved from the local Grove Park Inn when it was
remodeled. She tends to theme-base displays with
perhaps all rooster-related items together, or she
might group by category, such as all enamelware.
There are nine Mast Stores, and the shops have
their beginnings in 1883. The restored Asheville
store building was constructed in the 1940s. It is
packed with cast iron cookware, pottery, baskets
and other crafts, old fashioned toys, and a candy
section featuring over 500 old-fashioned hard-tofind
candies, unusual door hooks and knobs, locally
made bird houses, and popular selling nostalgic
tin signs for familiar names like Sunbeam and the I
Love Lucy show, cast iron cookware, and enamelware.
More than a place to buy needed or wanted
goods, country stores and the antiquated furnishing
and fixtures within, preserve the past just by being
there.
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