pparel is an integral part of any successful attraction retail operation.
What could be a better souvenir than an attractive, well-made T-shirt,
fleece or cap with a location’s name and logo. We look at apparel
trends and sales at zoos and aquariums in one feature, and at resorts
in a second piece.
We also take a look back at 2007 retail trends and earnings in our 2008
Megabucks feature.
Displaying and lighting your merchandise is perhaps the biggest challenge facing
managers and buyers who want their carefully chosen stock to shine. To help
you meet this end we offer a story on merchandising at zoo and aquarium shops.
Additionally, a special section offers visual merchandising tips and strategies to
help you make the most of your inventory.
Pirate merchandise, and related general nautical goods, continue to be a
strong category for many retailers. We offer a story on retail shops and museums
where pirate gifts and souvenirs serve an eager clientele. In addition to the story,
we highlight the latest pirate merchandise from leading companies in special
product news briefs.
Selling unique jewelry is an especially successful venture for art museum
stores. Guests inspired by the exhibits often pick up an artful piece of jewelry to
make their visit even more memorable, our story found.
With an emphasis on “green” practices becoming increasingly commonplace,
college stores are a natural place to encourage the purchase of environmentally
aware products and the promotion of sound manufacturing practices. We offer
stories on how college bookstores are reaching out to customers with products
that do no harm to the environment, and realizing profits in the process.
Souvenirs and name-dropped products are winners for all types of locations,
and the stores in the Colorado State Parks system are no exception, our story
found.
The observation of religious milestones for young people can spark sales of
inspirational merchandise, and in a special section we look at how to stock your
store to serve customers looking for religious gifts. We also profile a party store
company in North Carolina that has found success in and appreciation from a
community that had been lacking a party retailer.
We hope you enjoy the issue. Please e-mail us at the address below with your
comments, suggestions and questions
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
EDITORSGNMAG@KANEC.COM
“ALWAYS DO WHAT YOU SAY YOU’RE GOING TO DO.
IT IS THE GLUE AND FIBER THAT BINDS
SUCCESSFUL RELATIONSHIPS.”
– JEFFREY TIMMONS
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