o other magazine in the industry devotes the care and attention we do
to following trends and offering advice on how to make your retail operation
the best it can be. This issue we give advertisers a chance to shine
by writing about themselves for our Profiles in Excellence section. With
nearly 60 companies featured, it is a great way to learn about business-building
organizations and their merchandise.
Lightweight and packable, jewelry is the ultimate portable souvenir. Expanding
your jewelry selection can lead to increased profits and customer satisfaction. You
can read about trends and get ideas on how jewelry can work for you in our jewelry
section, which covers popular colored stones, silver jewelry, travelers’ buying habits
and more.
Like jewelry, stocking licensed merchandise can spark sales. You can read about
the latest trends from the perspective of both vendors and retailers in our special
licensed merchandise section.
Specialty papers and greeting cards are an ever-evolving category. These artful
interpretations of traditional paper correspondence are attracting the attention of
young, technologically savvy shoppers. We offer a story on greeting card trends and
a preview of New York’s Stationery Show to keep you informed.
Also in touch with the youth market are college bookstores. We offer a look back
at the 2008 CAMEX show in words and photographs, plus a story on the all-important
plush category at Independent College Bookstore Association member stores.
Apparel is a perfect fit for art museum shops looking to tap into guests’ appreciation
of artwork. The shops interviewed for our article offer tips and advice on how
to best choose and display apparel in stores that are often short on space but big on
unique merchandise.
In the Zoo and Aquarium section, we examine personalized and name-dropped
merchandise in one story and tips from the ultimate experts, the buyers, on how to
better serve customers in a second piece.
Utah, named for a Native American Ute tribe word meaning “people of the
mountains,” also has a long history in retailing as the site of the nation’s first department
store. In the State Park Report, we examine how state park shops are serving
a specialized customer base with fresh merchandise and imaginative displays.
We also offer stories on airport retail, Christmas trends and the new Souvenir
Wholesale Distributor Association. We hope you enjoy the issue. Please e-mail us at
the address below with you comments and questions.
We hope you enjoy the issue. Please e-mail us at the address below with your
comments, suggestions and questions
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
EDITORSGNMAG@KANEC.COM
“WHEN PEOPLE TALK ABOUT SUCCESSFUL RETAILERS
AND THOSE THAT ARE NOT SO SUCCESSFUL,
THE CUSTOMER DETERMINES AT THE END OF THE DAY
WHO IS SUCCESSFUL AND FOR WHAT REASON.”
– GERRY HARVEY
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SGN Newsletter
