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inor League Base ball (MiLB) is an easily
accessible source of entertainment for
fans of America’s past time. According to
Street and Smith’s Sports Business Daily, the minor
leagues averaged 4,051 fans per game through July
13, 2008. Although that attendance was slightly off
record-setting numbers in the three previous years,
it still points to baseball’s popularity—and the need
for merchandise to satisfy fans hungry for souvenirs
of their favorite teams.
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