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February 2012
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper
INDUSTRY
Show Calendar
NEWSLETTER
SGN Newsletter
SPONSORS
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Commentary
Executive Digest
Trade Show News
Show Calendar
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Gourmet food items personalized with the Deer Valley
Resort name make great gifts and souvenirs.
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esort gift shops are not
hardware stores and that
is why the tongue-incheek
rules of gift
buying for men do not apply.
Namely that first, he cannot have
too many cordless drills, second,
anything with the word socket or
ratchet, or third, anything for his
car, works. Fortunately, resorts are
resplendent in outdoor sports that
interest men, so a related gift is
usually a winner.
A further clue to buying for
men can be gleaned by their own
shopping behaviors. Paco Underhill,
author of the best-seller “Why
We Buy: The Science of Shopping,”
observed that men do not
pay as much attention to price tags
as women do, and they veer towards the practical. So
when in doubt, shoppers wondering through a limited
section of the resort shop relegated to men’s gifts
do well with items of practicality and quality, and
sporting a logo, a bonus.
Women are buying for men 75 percent of the time
whether for son, husband, father or nephew, said
Rebecca Leonard, retail manager at the Samoset
Resort in Rockport, Maine. Otherwise, it is men buying
for men.
More...
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