NOV./DEC. 2008

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Commentary
Executive Digest
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	Gourmet food items personalized with the Deer Valley Resort name make great gifts and souvenirs.

esort gift shops are not hardware stores and that is why the tongue-incheek rules of gift buying for men do not apply. Namely that first, he cannot have too many cordless drills, second, anything with the word socket or ratchet, or third, anything for his car, works. Fortunately, resorts are resplendent in outdoor sports that interest men, so a related gift is usually a winner.

A further clue to buying for men can be gleaned by their own shopping behaviors. Paco Underhill, author of the best-seller “Why We Buy: The Science of Shopping,” observed that men do not pay as much attention to price tags as women do, and they veer towards the practical. So when in doubt, shoppers wondering through a limited section of the resort shop relegated to men’s gifts do well with items of practicality and quality, and sporting a logo, a bonus. Women are buying for men 75 percent of the time whether for son, husband, father or nephew, said Rebecca Leonard, retail manager at the Samoset Resort in Rockport, Maine. Otherwise, it is men buying for men. More...