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February 2012
Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper
INDUSTRY
Show Calendar
NEWSLETTER
SGN Newsletter
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Commentary
Executive Digest
Trade Show News
Show Calendar
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Store employee Mary Brooks (left) and Pady Regnier,
founder and owner of St. Croix Promotions and Retail,
which operates the shop at Underwater Adventures
Aquarium, Mall of America, Bloomington, Minn.
Shark merchandise sells well to the teen demographic at
the shop, according to Regnier.
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quarium gift stores
around the country are
trying to find ways to
reach that always difficult teenage
demographic. Increased interest
in technology has resulted in
teens spending more of their
money on iPods and Xbox systems
than plush dolphins and
souvenir T-shirts.
“I think the tween and teen
demographic is really hard for gift
retailers,” said Pady Regnier,
founder and owner of St. Croix
Promotions and Retail, which is a
concessionaire for Underwater
Adventures Aquarium in Bloom -
ing ton, Minn. “Where it’s at is
iPhones and cell phones and
videogames and gadgets and
devices. The really scary thing is
that I see 5- and 6-year-olds going
in that direction as much as 12-
year-olds.”
Timothy Murray, retail buyer
for the Tennessee Aquarium in
Chattanooga, agreed: “They are
just in between the cute things
that little kids want and being an
adult. So it’s hard to know what
they want.” More...
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