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AURORA APPOINTS MICHAEL KESSLER
SENIOR VICE PRESIDENT OF SALES
urora World Inc., a leading supplier of affordable
high quality plush toys and gifts to the worldwide
retail marketplace, has appointed industry veteran
Michael Kessler as its new Senior Vice President of Sales.
Kessler will direct Aurora’s sales forces of more than 200
strong in the United States, Canada, Central and South
America; its communications and marketing efforts; national
sales and management meetings; product development,
customer service and beyond.
“Michael’s experience in sales and marketing will make
him a great asset to the Aurora team,” said K.S. Hong,
C.E.O. of Aurora. “We are confident Michael’s knowledge,
expertise and relationships in the industry will help expand
Aurora’s core business. Under his leadership, our sales team
will be in great hands to generate rapid and profitable
growth.”
An industry veteran with an impressive resume, Kessler
spent 20 years at Russ Berrie and Company, where he started
his career as a territory account representative
and made his way to Senior
Vice President of Sales. Kessler then
joined Merchandise Mart Properties
Incorporated, where he was Vice
President and General Manager of
L.A. Mart. He led day-to-day operations,
leasing, marketing, event management
and tenant relations for more
than 800,000 square feet of showroom
space.
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