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February 2012

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My Magical Castle from Aurora World, Inc., has been recognized with a 2009 National Parenting Center award.

Aurora’s Educational Plush Line Wins 2009 National Parenting Center Award

urora World Inc., recently announced that the My Magical Castle toy from the Baby Talk line has been crowned with a 2009 National Parenting Center award. The toy has also won numerous additional honors.

“Aurora is now stronger than ever as far as producing educational and functional plush animals so babies and toddlers can develop cognitive skills while they enjoy soft, cuddly plush friends,” said Michael Kessler, SVP of Sales at Aurora.

Also new from the company is the Learn With Me Bear, My First Pet, My First Tool Kit and the Crinkle Pig.

Aurora Partners with Hunter’s Hope Foundation

urora World Inc., recently launched a partnership with Hunter’s Hope Foundation, an organization founded by Pro Football Hall of Famer and former Buffalo Bills quarterback Jim Kelly and his wife Jill. The Kelly’s established the foundation after their infant son, Hunter, was diagnosed with Krabbe Leukodystrophy, an inherited fatal nervous system disease.

Aurora has created an exclusive teddy bear, the Hunter’s Hope bear, in an effort to help support the foundation’s fundraising goals. The bear debuted at Toy Fair in New York earlier this year.


Calypso Studios commemorated Earth Day with the donation of eco-friendly S.H.O.P. Totes™.

Calypso Studios Announces its First Earth Day Event

n keeping with the spirit of Calypso Studios S.H.O.P. Totes ™ (Start Helping Our Planet), the company recently launched its first annual Earth Day Event and donated $10,000 worth of its S.H.O.P. Totes™ as part of its efforts.

The totes, spacious bags that are 17 inches by 19 inches when opened and easily roll up into a 2-inch-by-3-inch size, are a fashionable way to help the planet. The company’s Earth Day mission was to encourage everyone to get in the habit of carrying reusable bags on every shopping excursion.











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