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August/September 2010

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Selling Apparel that Celebrates Women

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An ad image, also used on a poster, for apparel available at Black Hills State University Bookstore in Spearfish, S.D. The shop is doing well despite the challenging economy.
ollege students love to dress casually. And they might not be into trends as much as you would think. That is the consensus of college bookstore managers around the country.

“Sweatpants, sweatshirts, Tshirts, shorts … they are the perennial best-sellers,” said Toni Channels, clothing and gifts buyer for the University of California San Diego Bookstore in La Hoya, Calif. “The students love the casual items. I have been here for almost 20 years, and those are the items that are always at the top when it comes to (licensed sports apparel).”

College bookstores record big profits from sales of licensed sports apparel, including shorts, jerseys, sweats, hats, socks, golf shirts and any article of clothing you can think of. Places like UCSD have entire sections devoted to sports apparel, including a children’s department. More...











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