August/September 2010

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ature’s fine and all, though some little fashionistas cannot resist the sparkle just like their adult counterparts. Heads turn toward the jewelry counter particularly when choices combine bangles and beast, or something functional like telling time, and better yet, feature the fascination of answering a question seemingly as private as a person’s feelings.

Jewelry may not be a major component of PHX ZOO gift shop at The Phoenix Zoo, Phoenix, Ariz., though when kids venture near the freestanding pegged fixture visible when they enter the store they might be lured to the pendants of the main animals at the zoo, dangling at the bottom of a black string necklace or to the glitter line. The braided tribe bracelets on top of the fixture are of interest to boys, some related to the stingray exhibit, carrying a shark tooth replica, a bonus for them because so much of the category is geared toward girls, noted Assistant Store Director Theresa Sanchez. Whether for girls or boys, the selections are best when age appropriate, and she added that more are geared for youth rather than for the very little children.

Overall, by the time they make it to the register area, both sexes are attracted to the mood jewelry, Best Friends line, a set of matching mood necklace on its own hanging fixture and ring on a ring insert fixture on the countertop. Sanchez noted that they often buy the two, one for themselves and one for a friend. More...