his issue marks over four decades of offering the Who’s Who Buyers’ Guide, a valuable resource for retailers looking to expand their stable of vendors. The guide includes contact information for the top businesses in the industry, firms that can help you serve and cater to your growing customer base.
We are also introducing a new section devoted to the growing carts and kiosks business. In this issue, we offer a look at why the industry is a fast-growing retail segment in a story that includes interviews with leasing agents and kiosk operators. Contact us if your mall manager is not receiving copies of the magazine. Additionally, in a new partnership with the Party Club of America LLC, the group’s retail membership will receive the magazine and we will provide expanded party store coverage. This edition’s story examines selling more New Year’s Eve merchandise.
Our publication offers the most comprehensive trade show coverage in the industry. In this edition, you can read about The International Gift Exposition in the Smokies™ and the new Souvenir Super Show™, The Smoky Mountain Gift Show, Inc.® and Urban Expositions’ Las Vegas Souvenir & Resort Gift Show. The National Association of Retail Buyers (NARB) is also represented in a special section full of tips and advice for buyers.
Scented merchandise and candles are a staple for stores seeking to sell affordable relaxation and home décor items. We cover how to do well in these categories in a look at shops around the country. Another way for your customers to escape the everyday is by listening to inspirational music, and we profile a Raleigh, N.C. shop where music is an important part of the merchandise mix.
With an expansive zoo and aquarium retailing section, our publication has become a valuable resource for buyers and managers at these shops around the country. In this issue we cover reaching the tween demographic, creating winning displays and selling more name-dropped products.
Women’s museums offer a broadening experience for visitors of all ages and both genders. For the first time, we take a look at these attractions in a story covering how apparel and accessories fit in with gift shop sales.
We also offer stories on college bookstore jewelry, minor league baseball team shop gift, souvenir and plush mascot sales, the role discount and variety shops play in their communities, selling plush at APPL member stores and getting the all-important front window display right at hospital gift stores.
Often retailers inquire as to how stores are chosen to be featured in the magazine. Please contact me at the e-mail address below to have your store included in a future article. We also moderate educational sessions at trade shows, such as the World Waterpark Association convention in October. If you are a waterpark retail manager and would like to serve on this panel, or on the panel for a different trade show in the future, please contact me.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“The success combination in business is: Do what you do better…and: do more of what you do.”
– David Joseph Schwartz