February 2012

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	York, Pa. Organic Pet Boutique shopper Janiece Eisenhart, of York, and her Shih Tzu Baxter were photographed trying on a leash for size with Leonard Bentivegna, founder of OrganicPetBoutique.com.

e are all familiar with Paris Hilton-inspired “diva dogs” – those purse-sized pooches decked out in Swarovski crystal collars, elaborate tutus, and perfumes that cost more than a mortgage payment. But although the popularity of high-end doggie “bling” continues to drive the pet gift industry to some extent, store owners have noticed a shift in focus: consumers now prioritize quality, safety and sustainability.

“They want value; it doesn’t matter what the price, they want a well-made product that will last,” said Roman Giamarese, owner of the Red Hydrant Pet Spa and Boutique in Land O’ Lakes, Fla., “and items made in America are their first choice.”

Giamarese’s 1,400-square-foot spa and boutique also features a variety of dog treats. Since the 2007 pet food scare, in which imported products resulted in pet illness and death, Giamarese has noticed a demand for safe, United States-made pet treats. “Since the pet food scare, customers are very concerned about the food and treats they feed their pets,” he said. “Customers buy quality treats, especially those with limited ingredients and made in the U.S. and Canada.”