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February 2012

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
The Last-Minute Shopper

INDUSTRY

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NEWSLETTER

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Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar






Genevieve Norris, director of human resources and attractions and retail buyer for Seabreeze Amusement Park, Raging Rivers Water Park, Rochester, N.Y., photographed with her parents, Rob and Deb Norris, on the attraction’s hand-carved carousel. Rob Norris is the fifth generation of his family to own and run the park, and Genevieve represents the sixth generation.
isitors who spend an exhilarating and refreshing day at a waterpark often want a souvenir of their fun day in the sun. Retail managers and buyers know that name-dropped apparel and hats are some of the most popular items that park guests want to take home with them.

Noah’s Ark Water Park in Wisconsin Dells, Wis., is America’s largest waterpark and boasts among its many attractions the country’s longest water coaster and the world’s largest bowl ride. The 70-acre park is also home to 49 waterslides, two wave pools and four children’s areas. There are five retail stores throughout the park, and four carry name-dropped apparel and hats.

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