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These dramatic red necklaces from The San Francisco Museum of Craft+Design’s “Designers on Jewelry” exhibition are for sale at the gift store. |
useum stores offer museum goers something they often cannot find at traditional jewelry stores — a fashion statement that’s stylish, educational and different.
Jewelry is a way that someone can take home a little piece of their museum experience, said Dianne Birmingham, director of museum sales and merchandise at the Salvador Dalí Museum in St. Petersburg, Fla.
Many museum stores make a concerted effort to stock or manufacture jewelry in a range of price points, making sure to offer affordable items and high-quality costume pieces. Perhaps that’s why it is a top-selling category for many museum stores across the country.
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