It has been said that action creates inspiration, not the other way around. As you take action to make your store into the best shopping experience a customer can have, finding new vendors may be part of the plan. Starting on page 176 we offer the 2011 edition of the Who's Who Buyers' Guide, and it offers contact information for a host of new and veteran companies selling all types of quality merchandise. Taking action and getting in touch with these businesses might generate just the inspiration you need to increase sales and better serve consumers.
For art museums, stepping into the galleries is sometimes all it takes to get inspired to create new merchandise. The story “Sources of Inspiration - Name-dropped Gifts Motivated by Art at Museums” offers a look at how shop buyers and managers offer gifts that allow guests to relive their visit at home.
Candle and scented merchandise sales have fluctuated over the years, but these gifts remain reliable sellers in all types of stores. At country shops, scents can be another tactic to take guests back to a simpler time. In the story “Scintillating Scents: Candles and Aromatic Merchandise at Country Shops,” our writer discusses how to successfully stimulate shoppers’ senses.
We also offer stories on best start-up practices for carts and kiosks, apparel sales at college bookstores, how the high cost of cotton is impacting clothing sales at zoo and aquarium stores, discount and dollar store trends, a special insert and editorial section from Urban Expositions and a section from M & M Gift Show’s International Gift Exposition in the Smokies®/Souvenir Super Show®. Look for SGN staff members at all the major upcoming shows and stop by and say “Hello.”
Men’s gifts is a challenging category for all types of stores, and while hospital gift shops are no exception, they also provide an ideal location for staff members and visitors to shop for the men in their lives, our Hospital Gift Stores story found. And in the changed landscape of music sales, inspirational stores are still finding a market for music and sounds that promote relaxation and healing for shoppers.
The issue also covers jewelry sales at Minor League Baseball and at water and amusement park stores and trends in charm bracelets at gift shops, licensed products at gift stores, Christmas and New Year’s merchandise at party stores, plush and toys at beach and resort stores, locally produced gifts at APPL shops and best-selling souvenirs and fixture and display strategies for zoo and aquarium stores.
I hope you enjoy the issue. Please e-mail me at email@example.com with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“Do not wait; the time will never be 'just right.' Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”