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October 2014

Table of Contents
Commentary
News Briefs
ExecutiveDigest
Trade Show News
Apparel
Three Park Best Sellers

INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

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'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora

Roxo

ARCHIVES

2014

Aug/Sept 2014
June/July 2014
May 2014
March 2014
February 2014
January 2014

2013

Nov/Dec 2013
October 2013
August/September 2013
June/July 2013
May 2013
March 2013
February 2013
January 2013


JUNE/JULY  2 0 1 1

c o m m e n t a r y



Taking a Fresh Look at Favorite Categories

Apparel, jewelry and classic souvenirs that can be name-dropped are still staples at destination locations, but their success in today's competitive marketplace depends on keeping the merchandise contemporary, high quality and interesting. At zoos and aquariums, where gift shops cater to families and children, these attributes are critical, as is keeping the gifts affordable. In our Zoo and Aquarium section, we look at creating best sellers in the categories of gifts with a conservation message, name-dropped souvenirs and T-shirts.

Finding new merchandise can be a rewarding and exciting process, and attending trade shows is always a step in the right direction. In addition to our recurring NARB feature, we offer special sections that shed light on how to make the most of buying trips that cover ASD, IGES/SSS and Urban Expositions shows. Our staff members will be attending several trade shows this summer, so stop by and say hello.

While your guests are shopping and browsing, a friendly atmosphere created by helpful, but not overbearing, staff members can mean the difference between a sale and a lost customer. We examine providing customer service, and the hiring and training practices that help create a positive and profitable store environment, at APPL, hospital and party shops.

What could be better for travelers than coming upon an old-fashioned candy store that offers all of their favorite sweets as well as the latest creations? In “Candy - Why Customers Snap Up Sweet Treats” we look at trends in this affordable and popular category with interviews from shop owners and managers around the country.

This is also our “Christmas in July” issue, and we zero in on why certain colors will always be winners for year-round Christmas stores in the story “Color Me Christmas: Traditional Hues Dominate in Customers’ Merchandise Choices.”

The issue also offers a story on tapping into the customer base during special events on campus at college bookstores, serving back to school customers at discount and dollar stores, glass gifts, wind chimes, banners and flags at inspirational shops, jewelry at historic homes, resorts and general gift stores, the most popular Las Vegas souvenirs, licensed apparel at Minor League Baseball fan stores, trends in pet merchandise, plush and toy sales at gift stores, 75th Anniversary commemorative merchandise at the Virginia State Parks and more.

I hope you enjoy the issue. Please visit www.sgnmag.com for additional content, such as photos from the latest trade shows, and to sign up for our informative eNewsletter, which delivers timely, business-building advice weekly to your inbox. Please contact me at editorsgnmag@kanec.com with your comments, questions and suggestions.

Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE

“If the community is happy, then they support your business and if your business is doing well, then you can give back even more to the community.”
Magic Johnson







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