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June/July 2015

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Qualtiy Gifts
Why Superior Customer Service Can Go a Long Way


INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

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'Wholesale Fashion Jewelry by Cool Jewels

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ARCHIVES

2015

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JANUARY  2 0 1 1

c o m m e n t a r y



Simple Pleasures Can Lead to Sales

Stocking country giftware and scented merchandise, including candles and personal care products, are an easy way to satisfy your customers in a complicated world. For a few dollars, shoppers can enhance their home décor and fill their spaces with relaxing or energizing scents. Your inventive displays of these products can generate excitement, and get consumers to imagine a more attractive and comfortable home environment. To assist you in making the most of these categories, we offer stories on country giftware, and articles covering candles and scented merchandise at inspirational shops and cart and kiosk mall locations.

Jewelry is also a great way for shoppers to spend a little for a satisfying, portable and memorable gift. We cover capturing the children’s jewelry market at zoos and aquariums, and selling jewelry to customers of all ages at destination locations.

What could be more practical than an apparel souvenir? At resorts, the clientele respond to the location’s weather by purchasing all types of garments, and shop managers stock their stores carefully to capture as many sales as possible.

Sports fans are some of the most loyal and enthusiastic customers for retailers. We cover display and lighting techniques and trends at Minor League Baseball stores, the successful marketing of merchandise in all price points at sports stores in our Sports Licensing & Tailgate Report and favorite gifts for every fan in our College Bookstores section.

Enthusiasm is also a top consideration when hiring retail employees. In our Independent College Bookstores feature, we offer a comprehensive examination of recruiting, training and retaining the best workers.

Party stores and hospital shops serve their markets by offering the best seasonal merchandise for special occasions. We report on how party stores are gaining sales all year with the right graduation merchandise, and how Mother’s Day and Father’s Day gifts play an integral role in drawing in consumers at hospital shops. We also offer a special section from the National Association of Retail Buyers (NARB), news from the Toy Industry Association (TIA) and stories on pet gifts, plush and toys at craft and folk art museums and green merchandise trends at Association of Partners for Public Lands (APPL) shops. In addition to our jewelry coverage at zoo and aquarium stores, the zoo and aquarium section includes articles on postcards, mugs and magnets and name-dropped souvenirs.

I hope you enjoy the issue. Please contact me with your comments, questions and suggestions at the e-mail address below.

Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
EDITORSGNMAG@KANEC.COM

“To acquire knowledge, one must study; but to acquire wisdom, one must observe.”
Marilyn vos Savant







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