February 2012

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	For shoppers who want to sit and browse the invitation selection, Paper on Pine provides a comfortable seating area that fits in perfectly with the store’s friendly environment.

hoever said that print is dead obviously hasn’t visited one of many popular stationery stores around the country. These specialty shops – which are becoming increasingly chic and boutique – have been attracting discerning customers interested in alternatives to all things digital. Whether it’s a wedding invitation, birth announcement or simply a greeting card posted to a faraway friend, stationery is experiencing a kind of renaissance, especially when it comes to trends in eco-friendly paper goods and independent letterpress.

Melissa Noucas, the manager at Paper on Pine in Philadelphia, Pa., said that her shop – though small at 1,000 square feet – carries a full range of stationery products for a variety of very loyal, urban-based customers in the city's eclectic Midtown Village area who are looking for modern answers to traditional paper goods.

“Our inventory ranges from colorful open-stock paper to guest books and photo albums to candles and everything between,” said Noucas. “We have many things for paper lovers, too, like boxed stationery sets, printed papers and wrap, pens, journals and planners, and a wall full of cards.”

The friendly shop even carries a few choice party supplies and paper goods, like napkins and plates, as well as unique gifts in the form of Italian-made frames and journals, scented soy candles and desk and entertainment accessories. Noucas admitted that having an expanded inventory with gifts makes Paper on Pine a one-stop shop for someone searching for a last-minute token of appreciation.