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Trade Show News
Tips to Sell Small Gifts
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George Little Management LLC
The New York International Gift Fair® (NYIGF®) is making it easier for buyers to source and shop – before, during and after – the market with a new pre-show attendee webinar, a series of onsite orientations, an online New Buyer Handbook and 24/7 access to NYIGF's exhibitor search and Online Catalog Gallery. The summer 2011 NYIGF runs August 13-18, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.
“We want it to be as easy as possible for buyers to attend the NYIGF – whether for the first time or for the fortieth,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “Preparation is key to a successful tradeshow experience, and these tools will help NYIGF attendees get the greatest return on their investment.”
The new attendee webinar, titled “NYIGF Orientation, Get Ready, Get Set, Go!”, will introduce buyers to NYIGF, its four locations, 10 divisions and 400 product categories, while also addressing how to plan, organize and manage time at market. The online session will outline the fair's layout and categorization, and introduce the exhibitor search and Online Catalog Gallery as tools to source products and schedule appointments. The webinar, which is free with advance registration, will take place on Thursday, August 4, from 2 p.m. - 2:45 p.m. (ET).
During the fair, NYIGF will host daily, free “NYIGF Orientation” seminars for first-time attendees. These sessions help new buyers to navigate the fair, use the directory and make the most of their time at market. For the first time this summer, the sessions also will include an exclusive trend overview. The sessions run Saturday, August 13, through Tuesday, August 16, from 8:30 a.m. - 9:30 a.m., at the Jacob K. Javits Convention Center
Advance registration is required for both the webinar and the onsite sessions. Registration, which is free, will be available online after April 15.
An additional pre-planning tool available to NYIGF attendees is the “New Buyer Handbook” published by GLM::dmg events. This downloadable resource guide offers a step-by-step guide to planning a buying trip, creating a credit form, shopping a tradeshow, writing an order and following up with vendors after the market. A glossary of key trade terms – like advance dating, bill of lading and keystone – also is included. The free handbook is available online.
Beyond preparation for shopping, NYIGF also facilitates pre-show and post-show sourcing through its exhibitor search and Online Catalog Gallery, which offers retailers access to thousands of exhibitors, lines and products which are exhibited at NYIGF. Through a simple keyword search, buyers are able to find products specific to their needs and interests. The summer 2011 NYIGF exhibitor search and Online Catalog Gallery will be live online in April, and will remain active through September 30, 2011.
The Association of Partners for Public Lands (APPL)
The Association of Partners for Public Lands (APPL) presented its 8th Annual Media and Partnership Awards at a ceremony held at their annual Partnership Convention and Trade Show earlier this year in Dallas, Texas.
Golden Gate National Park Conservancy’s Presidio Seed and Plant Lab was honored as the 2011 Excellence Award winner. Nonprofit partners were also recognized with awards in nine categories.
Three special awards were also granted. Rich Weideman, chief, Office of Partnerships and Philanthropic Stewardship, National Park Service (NPS), was the 2011 Agency Partner of the Year. Additionally, Impact Photographics was chosen as the recipient of the 2011 Outstanding Vendor Award. And Rose Fennell, the National Park Service’s Servicewide Cooperating Association Coordinator for the past nine years, was chosen to receive the APPL President's Award.
The Columbus MarketPlace has announced a new location in Dublin, Ohio, which is an upscale suburb northwest of Columbus. The building dates to 1998 and features a wide-span open floor plan that creates an easy-to-shop venue that showcases thousands of the finest gifts, garden, home furnishings, accessories, housewares and floral items. The new market features 50,000 square feet of permanent leased space and an additional 10,000 square feet allocated to temporary exhibitors.
Already the largest regional gift show in the country, the July 2011 edition of the Philadelphia Gift Show keeps growing. Returning to the Greater Philadelphia Expo Center from July 24-27, 2011, the summer edition puts the spotlight on a number of the show’s fast-growing product sectors, including Made In The USA, Child’s Play, Home Accents, Handcrafted and Gourmet and Candy and Confection. Together with free parking, hotel rates starting as low as $39 for buyers, an easily accessible and amenity-filled location in the King of Prussia area, the 2011 edition offers the ideal cost-effective, one-stop resource for retailers.
“We know that travel budgets are tight and time is limited for our retail buyers so we’re constantly working to make sure the Philadelphia Gift Show delivers the most cost and time efficient buying trip possible,” said Doug Miller, president, Urban Expositions. “The loyal participation of the region’s premier sales rep agencies, national manufacturers, and countless new and emerging companies insures that we’re bringing together all the resources buyers can find at other shows, as well as many wonderful new finds that are exclusive to ours – all at a fraction of the cost and travel time.”
Among the highlights of the Summer 2011 edition’s expanded selection are special spotlights on key sectors:
New Made in The USA: The show will bring together a vast and diverse selection of gift and home accents that have been made in the USA. With product ranging from jewelry and home décor, to seasonal items and decorative accessories, the common thread among these offerings is that they are all American-made.
Home Accents: The show has always had a strong representation of home décor and for Summer 2011, Urban Expositions expands these substantial offerings. Building on the show's selection, retailers will now find even more indoor/outdoor furniture, home textiles, home accessories, floor coverings, wall décor, lighting, garden accents and designer/artisan items.
Child’s Play: Retailers will find even more juvenile products at the Philadelphia Gift Show with a wide range of new resources for babies, toddlers, kids, tweens/teens, mothers-to-be and all family members, including apparel, arts and crafts, baby items/gear, layette, maternity items, plush, bedding and more.
Gourmet, Candy and Confections: This product category continues to grow and in July, retailers will find a number of new resources, including candy, chocolate, gourmet specialty items, nuts, fudge, coffee, candy making equipment, containers and more.
Handcrafted: A popular attraction at the show, the Handcrafted section brings together artisans and designers showcasing a wide variety of handmade creations, including fine and fashion jewelry, wood, metal and glass designs, and home furnishings and accessories.
These special sectors expand the offerings of the all-category Philadelphia Gift Show, which includes hundreds of exhibiting companies showcasing the latest in everything from general giftware, greeting cards, paper goods and social stationery, tabletop, decorative accessories, children's toys and games, candy and gourmet products, resort/souvenir, home décor, floral and garden gifts, country crafts, birding products, nature and backyard products, seasonal items, designer/artisan and others.
In addition to product, the show features a wide range of buyer services, including: discounted travel and hotel rates; a business-building seminar series; the Goody Bag Giveaway; discounts at area restaurants with show badge; and area entertainment, shopping and recreational opportunities.
Now entering its third year at the Greater Fort Lauderdale/Broward County Convention Center, the Fort Lauderdale Gift Show returns August 27-30, 2011 to bring South Florida and Caribbean retailers an easily accessible, all-category gift show in a cost-effective setting.
“Running three years strong, the Fort Lauderdale Gift Show continues to meet the buying needs of the South Florida and Caribbean retail trade through a growing exhibitor base that guarantees that show attendees will find the best selection of gift, resort, jewelry and accessories in this premier South Florida showplace, ” Miller said.
Featuring more than 600 lines of gift products, the event will showcase products in virtually every category, including: general giftware; greeting cards, paper goods and social stationery; destination, resort and tourist merchandise; shell items; jewelry and fashion accessories; toys and games; decorative accessories; tabletop; logo products; gourmet products; garden gifts and much more. The show will also feature a special section of jewelry and fashion accessories available for immediate delivery to the trade.
In addition to product, retailers attending the show will also be able to take advantage of free business-building seminars, as well as a number of special buyer incentives.
Show highlights include a free Social Media Bootcamp, free freight Monday, discounted hotel rates and more.
Responding to industry demand from buyers and exhibitors alike, the 2011 edition of the Las Vegas Souvenir & Resort Gift Show will expand from three to four days for the September 20-23, 2011 edition at the Las Vegas Convention Center. Designed to accommodate the extended buying appointments this specialized industry requires, the additional day helps ensure that buyers will still have time to fully explore the show's significantly expanded product selection in North Halls 3 and 4.
As the national show for the souvenir industry, the Las Vegas Souvenir & Resort Gift Show provides retailers with an unrivaled selection of souvenir and resort products, including 500-plus companies showcasing destination, resort and tourist merchandise, souvenirs, T-shirts, beach items, coastal and nautical, lake, mountain and lodge, ski-themed products, destination, logo products, shell items, giftware, jewelry/fashion accessories, toys/games and more.
“Four days, the perfect location, an unrivaled selection, this event truly embodies everything The National Souvenir Show should be,” said Miller. “The momentum keeps building as buyers and exhibitors share feedback on the many benefits this show offers. And, we're using this feedback, like the requests for an additional day, to continue fine-tuning and expanding the show's product resources and services to make sure this event effectively services the specialized needs and business demands of the souvenir and resort industry.”
Now entering its sixth year, the show continues to attract more and more retailers from around the country who are drawn to the growing selection and money-saving buyer services, including souvenir shops, beach shops, surf shops, casinos, gift, card and specialty stores, airport gift shops, amusement parks, home furnishings and decorative accessory stores, mail order catalogs, department and chain stores, floral gift stores and book stores.
“We will definitely be back. It was certainly worth the trip to come here,” said Jim Norris, Island Companies, Cayman Islands, after the 2010 edition. “This is a phenomenal show that brings countless resources, including companies I haven't found at other shows, together under one roof.”
In addition to the large product selection, show highlights include: discounted hotel rates for retail buyers; Goody Bag Giveaways; free National Association of Retail Buyers (NARB) seminars; a Living Legends Social; Zoo & Aquarium Buyers Group (ZAG) networking events, and more.
Conveniently located in the center of the state, the Orlando Gift Show offers the ideal product resource for retailers from northern and central Florida, as well as the Panhandle, who are looking to stock up on everything they need for the busy holiday and tourist seasons. Returning to the Orange County Convention Center's West Concourse (Hall B4) from August 6-9, 2011, the semi-annual Orlando Gift Show will once again run concurrently with the Orlando Cash & Carry Show to bring together a tremendous selection of strong, proven gift and souvenir lines in every product category, as well as items ideal for impulse purchases.
“In addition to finding a great selection of gift and souvenir lines, Orlando’s central location offers the perfect resource for a business vacation. Show attendees and exhibitors can benefit from the show’s low hotel rates and take advantage of savings on attraction tickets and dining during their stay,” Miller said. Urban Expositions are managers and producers of the Orlando Gift Show along with partners GLM®, a dmg world media business.
Among the highlights for the summer 2011 show are: one-stop shopping; the Orlando Cash & Carry Show; parking rebates; Super Sunday Specials; free freight Monday; free business-building educational programs; hospital gift shop and marketing seminars; hotel and area entertainment discounts and more.
Responding to strong demand from its Pacific Northwest buyer base, the August 13-16, 2011 edition of the Seattle Gift Show will put the spotlight on a significantly expanded selection of green and eco-friendly products. Together with a host of buyer services, including substantially discounted hotel rates, educational seminars, as well countless new resources in virtually every category, the summer edition at the Washington State Convention Center promises to help retailers bring their store vision to life.
“The Pacific Northwest region has long been a leader in the green movement and the Seattle Gift Show is committed to meeting area retailers’ need for earth-friendly options in product and design,” Miller said. “We’re putting the focus on our expanded green and eco-friendly resources with special promotions, product listings and displays – all to give our diverse retailers exactly what they are looking for.”
Retailers will be able to discover the show’s new green/eco-friendly resources through a variety of show features. Located in the registration lobby, a special green product preview area will give retailers an advance look at some of the many new designs they’ll find on the show floor. In addition, exhibitors with products that fall under the green, sustainable, organic and recycled categories will be highlighted in special Earth Conscious Options (ECO) listings on the show Web site and in the official show directory to help retailers quickly and easily identify green companies.
In addition to the expanded green resources, other show highlights include: tremendous product selection; free educational seminars; show specials; parking rebates and more.
California’s biggest gift show will move to Moscone Center’s West Hall for the August 6-9, 2011 edition. Formerly housed in South Hall, the San Francisco International Gift Fair (SFIGF) will offer even more new resources this summer – from top-name manufacturers and innovative newcomers to breaking trends and cutting edge designs. Among the highlights is a significantly expanded selection of global ethnic styles, handmade artisan crafts and fair trade products featured in the new Global Showplace area on the show floor.
“With the move to Moscone Center’s West Hall and the new addition of Global Showplace, SFIGF buyers have a lot of exciting changes to look forward to this summer,” Miller said. “Once again, buyers can still count on the SFIGF to find everything they need while keeping their buying costs low and enjoying their stay in one of America's most exciting cities.”
Among the highlights for the show are: The Global Showplace; an expanded product selection; low hotel rates; listing of green companies; wine accessories and gifts; free seminars; discounts from local businesses; parking rebates and more.