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OCTOBER  2 0 1 1

n e w s  b r i e f s

Ideaman Refines American Expedition Brand Image, Retailers to Benefit

he best way to increase consumer awareness of a brand is to synchronize the brand image with the consumer perception of the brand. Much effort has been made recently by Ideaman to insure their American Expedition brand reflects the interests and passions of their target consumers. More emphasis will be put on the brand’s mission of helping consumers celebrate the magnificence of America’s wildlife, according to a new positioning statement. There will also be an effort to educate retailers on the sentiment behind the phrase American Expedition, which appears on all of their products.


DuneCraft Creations Win Accolades 

his year has set records for DuneCraft awards. The company has been honored with prestigious laurels from Dr. Toy, Creative Child Magazine and The National Parenting Center. DuneCraft won three of Dr. Toy’s esteemed awards, being Dr. Toy’s 100 Best Children’s Products, Dr. Toy’s Best Vacation Products Award and Dr. Toy’s Best Green Product Award. Four of the company's products received the Seal of Excellence and the Preferred Choice Award from Creative Child Magazine this year. Most recently, the company was honored with The National Parenting Center’s Fall Seal of Approval.

Winning products include Hydroponic Fly Traps, the Pirate’s Cove, Spit Balls, the line of Eco Plant Pals and Organic Veggies and Slick Sand.

Jacobson Hat Company Reveals 2012 Line

n its 81st year, Jacobson Hat Company’s 2012 caps have new fabrics, new colors and new treatments. The company’s new designs, appliquĂ©s and high fashion customizing set them apart from the rest. The company has added a beautiful new line of ladies summer straws, including several wide brim floppies in fashion colors, and no one can match its selection of men's, ladies’ and kids’ western hats. Fedoras are still hot, and are available in fresh colors and materials, as well as some classy straws.

It’s more important than ever to buy right and to offer the best styles, the hottest items and the best selection. Jacobson Hat Company is known from coast to coast to have the best line in the business with great prices and outstanding customer service.

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