Click here to read samples from our February 2018 issue



Table of Contents
News Briefs
Trade Show News


Show Calendar


SGN Newsletter


Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora




Jan 2018


Nov/Dec 2017
October 2017
Aug/Sept 2017
June/July 2017
May 2017
March/April 2017
February 2017
Januray 2017


Nov/Dec 2016
October 2016
Aug/Sept 2016
June/July 2016
May 2016
March 2016
February 2016
January 2016

June/July  2 0 1 2

c o m m e n t a r y

Shopping for Success at the Summer Shows

This is our summer trade show issue, and we hope you enjoy the articles that are designed to help you make the most of the season.

In the Apparel Report, we examine trends at Minor League Baseball fan stores, college bookstores and at beach shops. And the Christmas in July feature offers stories on how to draw in holiday shoppers at hospital shops, pet gift stores and at mall carts and kiosks.

We also feature the second installment of the Country • Handmade section, a recurring feature. In this issue, merchandising and fixture tips for country stores are offered, and trends in candy, scented products and cards are examined.

The magazine also covers a wide range of other merchandise categories and shopping experiences. With their beauty and memorable display potential, glass gifts are a perfect fit for Inspirational stores, our story found. For Party stores, licensed paper supplies and other merchandise are top sellers. Our story offers tips on how to make the most of this important category. In the Plush and Toys section, you can read about strategies for stocking best-selling playthings and get news from the Toy Industry Association. And in the Public Lands Partner Stores feature, we offer the story “Best Souvenir Picks - Stocking Park and Historic Site Mementos that Sell.” The article includes the bonus sidebar “Tips for Displays at National Park and Historic Site Stores.”

Jewelry is a best-selling souvenir choice at all types of destination locations. In the Zoo and Aquarium Section, we put the spotlight on this critical category with stories on wildlife-themed jewelry, mood and novelty jewelry, the use of social media to drive guests into zoo and aquarium gift stores, and the sidebars “Top Tips for Picking Novelty Jewelry” and “Top Display Tips for Novelty and Mood Jewelry.”

Special trade show preview coverage includes sections devoted to the ASD/Las Vegas show, the International Gift Exposition in the Smokies™/Souvenir Super Show® and the Urban Expositions and Development Las Vegas Souvenir & Resort Gift Show. Also in the IGES/SSS section is a look at the extensive retailing operation at Biltmore Estate in Asheville, N.C. Additionally, in the National Association of Retail Buyers (NARB) Special Feature, the group offers all kinds of practical tips and advice on creating the best retail environment possible.

As you are aware, this is the magazine’s 50th Anniversary year. We have a hard-working, dedicated staff, and your comments on your letterhead about the celebration of 50 years would be appreciated and saved in a company scrapbook. I hope you enjoy the issue. Please email me at with your comments, questions and suggestions.

Scott C. Borowsky
President and Executive Editor

“To succeed as a team is to hold all of the members accountable for their expertise.”
–Mitchell Caplan

Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar