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March 2015

Table of Contents
Commentary
News Briefs
Trade Show News
Keeping Sales Hot for a Cool Cotton Staple
Tops in T-shirts
Shoreline Sure Sales
No Sweat Sweatshirt Sales
Footwear Report
Socking It to Slow Sellers
Apparel for Guest Fun and Attraction Profit
In With the New

INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

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March  2 0 1 2

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Photos
Show Calendar






verybody likes to save a buck, even if they just think they are saving. Enter the 5 & 10 store. Cheap is certainly in the name. And though prices are as varied as the merchandise, the bargain is the bonus of the experience of shopping there.

Emery’s 5 & 10 owner Ron Emery photographed with Manager Vickers Johnson. The Tennessee Chamber of Commerce is adding the store to its driving map.

Since 1949, Guerneville 5 & 10 in the Russian River area destination town of Guerneville, Calif., has attracted shoppers from San Francisco to Sacramento. Started in the late 1800s as a blue collar town, the demographic has changed, today representative of the full gamut of socio-economic levels.

Generation after generation, the 1,100-square-foot 5 & 10 has continued to supply shoppers with a wide array of the same type of merchandise that now has become the stuff of nostalgia. Mr. Potato Head is still there and the big draw is nostalgic candy and toys. “There aren’t many of us still around,” said owner, Robin Johnson. “It’s affordable, though a better quality level than the discount store. People come here for the nostalgia.”

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