Table of Contents
Trade Show News
How to Sell More Earrings
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OCTOBER 2 0 1 2
T R A D E S H O W N E W S
George Little Management LLC
Select bloggers from noted design and trend-watching sites selected products designed in Argentina, Japan, New York and Sweden as the most “urgent, odd and delightful design” at Accent on Design® at the New York International Gift Fair® (NYIGF®) late last summer. These “Bloggers Choice Awards” for exemplary product design were presented to five exhibitors in Accent on Design at New York City’s Jacob K. Javits Center.
The products identified as the “next big thing” were: MSY Inc. (Tokyo, Japan) for real wood iPhone cases; Design House Stockholm Ab, (Stockholm, Sweden) for Rock Chair by Frederik Färg; Seletti North America, Inc. (Brooklyn, N.Y.) for rock_me; Flos® USA Inc. (Huntington Station, N.Y.) for D’E-Light by Philippe Starck for Flos; and CARGA (Buenos Aires, Argentina) for the canvas collection.
Surf Expo /George Little Management LLC
Retailers across the United States, Canada, the Caribbean, and South and Central America seeking merchandise and point of purchase items to increase their shop revenue found even more merchandise selections at Surf Expo’s September 2012 edition with the introductions of two new product categories: Consumables and LifeStyle.
Featuring specialty foods, protein and energy drinks, water, nutritional supplements, snacks/confections, and personal accessories like water bottles, Consumables was dedicated to this growing market segment and its appeal to boardshop retailers, beach and gift shops and resort boutiques alike. Consumables exhibitors included VPX Sports, NoGii Paleo bars, NOW energy bars APSU Surf Supplement, HDX Hydration Mix and Caveman Foods.
Attendees were invited to join Vipe Dasai, CEO of HDX Hydration Mix, on Thursday, September 6, for “Creating New Profit Centers with New Categories,” to learn how to identify new consumable products for their store, merchandising techniques and how to educate staff.
LifeStyle featured progressive, fashion-conscience brands in an artistic environment that promoted creativity and its own vibe. The area surrounded a DJ lounge each afternoon. Exhibitors in LifeStyle included Ini Coopertive, Jedidiah, Topo Ranch, Insight, VSTR, Yums, Johnny Fly Clothing and Tee Ink.
Surf Expo is the largest and longest-running trade show for the boardsports and beach industries (36 years). Surf Expo is held in January and September in Orlando, Fla., and draws buyers from specialty stores across the United States, the Caribbean, Central and South America and around the world. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA), the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA), the Association of Wind Sport Industries (AWSI) and the Dive Industry Association (DIA).
They say you can’t put a price on fun. At Showproco, they say, you can! Granted, that’s no easy trick in Las Vegas, but at the Sports Licensing and Tailgate Show (January 17-19, 2013), all of the angles are covered.
The company has negotiated drop-dead rates with great hotels that are a monorail ride away from the show’s new home at the Las Vegas Convention Center. Buy gifts, novelties and souvenir products from exhibitors offering “License to Buy” Show Specials and you could end up with a hotel bill of zero. The show even features free luncheon seminars where you can feed your body and mind at the same time!
What makes a buying trip to the Sports Licensing and Tailgate Show the best deal of all? More than 400 booths brimming with sports licensed souvenirs, collectibles, gift and party items, fan gear, college and pro apparel and accessories, not to mention hundreds of new products for your tailgating customers.
Additionally, you can grab a seat for the fast and furious Style Show and rub shoulders with industry movers and shakers at the Ultimate Tailgate Party. These events will let you shop two up-trending categories in one fun, economical visit.
The company knows you will be glad you attended, in fact, it is guaranteed. Learn more about this unprecedented offer, and check out the registration special at www.showproco.com.
Vianza Drives the Future of Specialty Retail through
Major Sponsorship of Urban Expositions Events
Urban Expositions & Development
Urban Expositions, a large gift and souvenir trade show organizer, recently announced that Vianza, Inc., has become the exclusive technology sponsor of its trade shows for wholesale business management.
Vianza will make its networked software-as-services (SaaS) platform available to all attendees so that wholesale buyers and sellers are able to conduct business more collaboratively and profitably. Promotional pricing and value-add services, such as online catalog production, will complement joint marketing efforts in order to facilitate adoption of Vianza's solution by Urban Expositions event attendees.
This sponsorship aims to optimize the experience for Urban Expositions event attendees, eliminating the need for show attendees to carry paper-based catalogs and manually process orders. Urban Expositions’ shows have become the preeminent marketplace standard for establishing connections between independent manufacturers and specialty retailers in its industry. Vianza seeks to complement this experience by facilitating collaboration and transactions between the parties much more quickly and efficiently, reducing the burden and complexity inherent in today's one-off business transactions.
The parties were to begin test marketing the Vianza business platform at the San Francisco International Gift Fair and Seattle Gift Show, with a full program launch planned by Q1 2013. All registered buyers will have online access to available catalogs from participating exhibitors and the ability to purchase from these sellers through Vianza’s marketplace. Registered sellers on Vianza can process orders and collect payments “on the spot.” As part of the broader program launch, Vianza plans to release a new mobile interface for even more convenient, real-time information access and status updates.
“We see this as a huge step forward for the industry. Demand for gift and home goods alone is expected to lead retail sales growth by double-digits in the year ahead. It will be particularly positive for small retailers and independent manufacturers that lack such affordable solutions,” said Tim von Gal, senior vice president and partner at Urban Expositions. “We have been impressed with Vianza as they have addressed this challenge with a robust, pay-as-you-go solution that is specifically designed to meet the collaboration and commerce needs of this sector. We see unprecedented value creation possibilities, connections that are forged through our trade show events and other services can now be fostered through a private, on-demand network that provides powerful infrastructure for these businesses to evolve.”
“Urban Expositions has an impressive track record as a leader and innovator in the giftware marketplace and we're honored to be included in that portfolio,” said Mita Patnaik, co-founder and CEO at Vianza Inc. “We all recognize that the specialty retail industry must move beyond phone-fax-email in order to manage the complexity and diversity of niche concepts that comes with the explosive growth of innovative brick-and-mortar and online sales channels. Vianza’s mission has been to simplify the daunting tasks faced by these small business owners, and empower them to respond competitively to market demand. Our solution has been built to facilitate a cost-effective, online collaboration, order management, global payment processing and fulfillment services. We are excited to work with Urban Expositions to provide this much-needed support that enables the specialty retail market to conduct and grow their businesses with greater ease and efficiency.”
Urban Expositions is the largest gift and souvenir trade show organizer in the U.S., hosting a total of 24 shows each year. In January of 1996, Urban Expositions launched the semi-annual Philadelphia Gift Show, which has become one of the largest and most successful regional gift events in the nation. Since then, the company has continued to grow through acquisitions and new show development. Based in Kennesaw, Ga., Urban Expositions offers a complete roster of trade show management services, including exhibit sales and marketing, operations, exhibitor/attendee promotions and services, media relations, seminar and event coordination, database development and management. For more information, visit the company online.
Based in San Francisco, Calif., Vianza, Inc. launched its beta platform in May 2012. The Vianza platform provides a fully integrated “business-as-a-service” solution targeted to meet the unmet needs of specialty retail. Additional value-add services are offered to support small business buyers and sellers in maximizing their business opportunities through industry leading practices, collaboration and technology. Vianza is recognized as the go-to resource for indie wholesale and has a strong following of style bloggers, designers and retailers. For more information, visit the company online.
Halloween & Party Expo Update
When the 2013 floorplan was open to new exhibitors for a month, the Halloween & Party Expo show floor was already 90 percent full. (Visit the Halloween & Party Expo website to view the 2013 floorplan and a complete list of exhibitors.) With thousands of buyers and hundreds of exhibitors from all across the world, the Halloween & Party Expo is quickly becoming known as THE global show for the industry.
The 2013 Halloween & Party Expo will take place January 19-22, 2013, at the George R. Brown Convention Center in Houston, Texas. The 2012 show enjoyed increased traffic over prior years, particularly from international attendees. “You guys over here in America do retail very, very well,” remarked Peter Love, a buyer with The Party Space in Australia, “I'll be back again next year.”
Buyers and exhibitors who visit the show online looking to register for next year can easily find up-to-date information, as well as a newly updated news page. Check out the “Popular Tags” on the website, and the larger the font size, the more stories you'll find on that topic. Have a uniquely specific word or term you'd like to search? Type it into the “Search the News” bar on the right side of the page and every article with that word is presented before you. Both interested and confirmed buyers and exhibitors also have the option this year to subscribe to Halloween & Party Expo newsletters, keeping them informed of all updates, changes and additions. These new capabilities make finding or receiving information on the Halloween & Party Expo a breeze, so you can spend less time searching and more time knowing.
The Halloween & Party Expo is endorsed by the National Costumers Association, the Halloween Industry Association and the International Balloon Association as well as Party Club of America and Paper First Affiliates, who conduct their annual meetings in conjunction with the show. The Expo is also home to the Halloween Costume Style Show, Industry Gala hosted by Party and Paper Retailer and Rubie’s Annual Halloween Bash. For more information about the Halloween & Party Expo, call or visit the show online.