Click here to read samples from our November 2014 issue

Nov/Dec 2014

Table of Contents
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ExecutiveDigest
Trade Show News
Jewelry
How to Sell More Earrings

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NEWSLETTER

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February  2 0 1 3

c o m m e n t a r y



Playing for Keeps

Each February to coincide with the big toy trade event in New York City, SGN takes a look at the playthings picture in a variety of retail settings. This year, our contributing writers examined plush and toy sales at zoos and aquariums with stories covering trends, the best in games, puzzles and other playthings and display strategies anyone can use.

Jewelry and apparel are two other categories that are selling well for a variety of shops, and no other trade publication covers the story of these two areas like SGN. In this issue we offer a special jewelry section shedding light on the most popular sports licensed jewelry at team stores, jewelry sales at college bookstores and the jewelry picture at general gift shops. Our apparel coverage includes T-shirt trends at museum gift shops, including T-shirt display tips, and hat, hoodie and T-shirt selling strategies at Minor League Baseball stores.

Candles and other scented gifts are the perfect complement to retailers' winter merchandise offerings. At Hallmark and other gift shops, these categories have long been a staple, and our writer interviewed shop owners and managers around the country to illuminate how the categories are faring in the current economy. Inspirational stores are also prime candidates for profiting from scented gifts, and our writer examined how knowing the categories well can lead to greater selling opportunities in these specialized retail environments.

With their idyllic locales, resorts are also promoting a life experience, and shopping for just the right gifts can fit in well with the overall theme. Our contributor interviewed resort shop managers to learn which fashion accessories are selling best and overall trends in the category. Caves and caverns also offer a unique experience and a respite from the everyday. In order to capture guests' attention, shop owners are using a variety of displays and fixtures, our contributor found, and anyone can learn from these merchandising techniques.

We also examine what is selling at variety and discount shops, the snack and gourmet foods categories at country and general stores, Halloween novelties and d├ęcor at party stores including facts about and figures from Halloween from the United States Census Bureau, the gift and souvenir picture at KeyLime Cove Indoor Waterpark Resort, Native American-themed personal care products and the best-selling souvenirs and gifts at national parks.

I hope you enjoy the issue. Please email me at editorsgnmag@kanec.com with your comments, questions and suggestions.

Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE

“Courage is being scared to death, but saddling up anyway.”
– John Wayne







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