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November/December  2 0 1 3

c o m m e n t a r y

Year-end Thoughts for 2013

This marks the last edition for Souvenirs, Gifts & Novelties for 2013, and comes to you at a time when the holiday shopping season is in full swing. We hope you can take some time from your busy days to review the issue and catch up on tips and advice from your retailing colleagues. You will also find a treasure trove of ads from all of the top vendors in the industry. Your efforts at staying in touch will be rewarded with new ideas and product information, and you will be off to a bright start in 2014.

This issue marks the Winter installment of the Profiles in Excellence section. Twice a year, we present this special feature that allows advertisers to promote their companies and products in half-page stories. In this edition, the profiles include multiple ways to get in touch with the companies in the hopes that you will make connections that will prove informative and profitable.

The issue is also packed with stories that will help you in all aspects of your business. In the Resort and Beach Shops section, we offer articles on creating a beach atmosphere in your store for increased sales. And in the Sports Licensing and Tailgate Show section we cover Minor League Baseball fan shops and college bookstores.

Stores benefit from online exposure, and in the Zoo and Aquarium Section we examine how souvenir shops are profiting from this fact by creating a seamless online/offline experience for shoppers. The section also covers tips to sell more men's apparel and to stock the perfect T-shirt colors.

It is said that jewelry is the perfect portable souvenir, and each issue SGN offers unmatched coverage of how to successfully sell bracelets, necklaces and earrings. In this edition, we cover boosting jewelry sales at amusement parks and botanical gardens. At cave and cavern stores, another ideal souvenir category is rocks and minerals. In the Cave and Cavern section we tell the story behind vendor GeoCentral's success and also give advice on improving the sales of these important trinkets from nature.

Elsewhere in the issue we offer tips to sell more St. Patrick's Day merchandise, country and western-themed signs and candy and chocolate. And as your employees are on your front lines, we present a story on how to staff successfully with advice from independent toy store owners.

I hope you enjoy the issue. Please email me at with comments, questions and suggestions.

Scott C. Borowsky
President and Executive Editor

“You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
–Steve Jobs

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