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August/September  2 0 1 4

t a b l e  o f  c o n t e n t s



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otanical garden gift shop owners, managers and buyers are blossoming with ideas on how to grow gift item sales.

Michelle Fox, left, and Lucinda Stine, shoppers at the Garden Shop at the Lewis Ginter Botanical Garden. A great selling space for the store is its front table.

Because The New York Botanical Garden in Bronx, N.Y., is a seasonal business with changing exhibits throughout the year, its Shop in the Garden designs and creates merchandise that is tied to each exhibit such as an orchid show or chrysanthemum show. “Many of our visitors are tourists who want to take home a memento of their visit, so merchandise that reflects the show they saw on their visit always sells well--whether it’s an orchid poster, an amaryllis mug or a custom Christmas ornament featuring our glass conservatory,” said Margaret Csala, director, retail and business development. The 7,500-square-foot shop garners approximately $3.1 million annually.

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Tips to Sell Small Gifts

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