Selling more merchandise is in part the result of thoughtful, and sometimes just lucky, buying efforts. In this issue, we explore buying strategies in a Special Buying Tips Section and throughout the magazine. As a bonus, the issue includes the 2014-2015 Buyer’s Reference Guide, an industry phone book you can turn to all year and into 2015. In an industry flush with vendors, our directory lists tested companies you can count on to represent the best of the best in the business.
Also, the Feature Stories offerings in the issue include selling more jewelry at museum and seaside stores, pirate merchandise trends, selling holiday merchandise at party stores, stocking the best plush and playthings at caves and caverns and the best gifts and sundries for country stores, including the sidebar “When the Price is Right: Top-selling Gifts for $20 and Under.”
Gift stores at zoos and aquariums are valuable parts of the revenue streams at these important conservation and entertainment institutions. The Zoo and Aquarium Buyer’s Group (ZAG) is a resource for staffers in these shops. SGN already is a leader in covering this segment of the destination retail industry. In this issue, we expand our reach by offering a special column from Laurie Vanderwal, a ZAG Board Member and Assistant Curator/Gift Shop Manager at Turpentine Creek Wildlife Refuge in Eureka Springs, Ark. In addition to Vanderwal’s article, we offer stories on creating unique displays and selling more men’s and children’s gifts, including a list of the top-selling gifts for men.
Gift stores that promote the beauty of nature are winners for botanical gardens and the nation’s public lands. We cover both types of stores in this issue, and specifically examine the sales of gifts and souvenirs. The botanical garden feature includes the special sidebar “Thinking Small – Tips to Sell Small Gifts.”
The issue also covers selling more licensed apparel and accessories at Minor League Baseball stores, best sign and gift display practices from hospital, Hallmark and country stores, tips to sell the right collectibles, candles and gifts from gift stores, Made in the USA merchandise, selling more baby apparel, toys and gifts, stocking the right plush and toys at college stores, showcasing music-related gifts and toys, an Outdoor Retailer feature, and more.
Our regular features include news from industry companies and trade shows, new product information, a trade show calendar and more. Bonus features in the magazine include sections for Surf Expo, the Smoky Mountain Gift Show, ASD and IGES and product news items covering candy, jewelry, pirate merchandise, plush and toys, signs and apparel.
I hope you enjoy the issue. Please contact me with your comments, questions and suggestions by emailing email@example.com.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”
– Jim Rohn