Spring can be a time to clean out clutter and create space for fresh merchandise and fresh concepts. As you spruce up your shop for a new season, this issue is full of good ideas. We cover how to sell more gifts in all of the classic categories, from signs and apparel to jewelry and toys, and also articles on how to do well with specialty items such as pirate gifts. You also won’t want to miss our special 2014 Megabucks feature, where we review last year’s trends so you can reflect on which strategies worked and which methods did not pan out for your store in comparison with your colleague's shops.
SGN offers the best coverage of the zoo and aquarium retail industry, and in this issue we take a look at how to sell more custom and logo souvenirs and fashion accessories.
Apparel is also a top category for specialty retail stores, and in this issue we look at the apparel outlook for beach and surf shops, college bookstores and stores at national parks and monuments. We additionally offer a special display strategies story to spark your imagination toward creating better merchandise arrangements. Display tips can also be found in an article in our expanded jewelry section, as well as in a story on selling more jewelry at amusement parks, themed restaurants and museums.
This issue offers for the first time a Special Spring Buying Report. In the section you will find buying tips for better apparel and accessories sales and for improving the profit picture at cave and cavern, country, hospital, airport and travel center stores. Additionally, as sunglasses are a great-earning category for many shops, the section offers tips targeted at selling more of this necessity.
You can also read about plush and toys, sales trends for collectibles at inspirational stores, the nautical merchandise picture at gift stores and museums and the latest industry news and new products. And although most gifts and souvenirs tend toward more affordable choices, some shoppers are looking for higher-end merchandise. In the issue’s Quality Goods section, we examine how better gifts can generate increased sales for shops.
Share Your Passion
I hope you enjoy the issue. SGN highly values its readers and wants to be of service as you strive to make your store the best that it can be. If there is an area or topic you would like to see covered in the magazine, please email me at firstname.lastname@example.org with your suggestions.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“You've got to say, I think that if I keep working at this and want it badly enough I can have it. It's called perseverance.”