Click here to read samples from our October t2014 issue

October 2014

Table of Contents
Commentary
News Briefs
ExecutiveDigest
Trade Show News
Apparel
Three Park Best Sellers

INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora

Roxo

ARCHIVES

2014

Aug/Sept 2014
June/July 2014
May 2014
March 2014
February 2014
January 2014

2013

Nov/Dec 2013
October 2013
August/September 2013
June/July 2013
May 2013
March 2013
February 2013
January 2013




May  2 0 1 4

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar







ince babies grow quickly out of one size and into another, moms are always looking for new outfits for their little ones. And excited grandparents, friends and other family members are often on the hunt for the perfect baby gifts. What are some of the best ways to catch customers’ eyes and convince them to buy? Baby boutique owners’ strategies are multi-faceted.

Tiny Treasures Boutique's partner Alisha Treasure photographed with a Fourth of July window display. With a wide variety of merchandise in the store, Treasure said the secret of selling well is presentation.

Customers at Tiny Treasures Baby Boutique in Chubbuck, Idaho, discover a blend of unique gifts for infants and toddlers. “We carry handmade crocheted hats, custom blankets, dresses, diaper cakes, shelving, decoration, tutus, hair bows, wooden plaques and similar items,” said owner Alisha Treasure. Although best-selling items vary from month to month, Treasure said hair bows for baby girls are always a hit. With a wide variety of merchandise in the store, Treasure said that the secret of selling well is presentation. “It’s definitely in our displays. We try to keep up with the holidays and come up with something to match. For example, during Superbowl season, we used different team colors and dressed the mannequins up as cheerleaders. Our store recently moved, but at our old location, we had huge front windows and were always doing something fun for the displays.”

More...

Five Baby Apparel Display Tips

More...











Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar