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Trade Show News
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November/December 2 0 1 7
t a b l e o f c o n t e n t s
Trade Show News
Souvenirs, Gifts & Novelties Reader Testimonials
“I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
Momo’s Tree House
“The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
director and store buyer,
Los Angeles Maritime Museum,
San Pedro, Calif.
A candle and gift display at Twig, a 1,350-square-foot store. For Laguna Beach's upscale tourists, the owner customizes common souvenirs so that they don't look like generic beachside items.
oastal stores cater largely to a leisure clientele – tourists and weekenders who want souvenirs, local handcrafts and unique pieces they can’t find at a chain store. “People are looking for something special, not your everyday basic,” explained Stacy Smallwood, the owner and buyer for Hampden, an upscale boutique in Charleston, S.C. “They say, ’I want something that I’d never buy at home, but maybe I will because I’m in this special city.’”
At the 11-year-old Hampden, vacation shoppers gravitate toward whimsical splurges like handbags from the Proenza Schouler line in “fun colors” like silver or hot pink instead of everyday black, Smallwood said. Statement purses from Stella McCartney also sell well at the 4,200-square-foot boutique, where clients with significant disposable income may spend nearly $1,000 on a handbag.
Smallwood merchandises carefully for a clientele that appreciates fashion-forward trends rather than classic, preppy looks more typical in coastal resort towns. “Not Lilly Pulitzer,” Smallwood laughed, referring to the iconic resort wear brand. “I look for things that are interesting and different, and people love it.”