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Jan 2018


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November/December 2 0 1 7

c o m m e n t a r y

Advice for When the Change is Constant

Scott C. Borowsky

The retail business is always changing and to keep up as the industry shifts and evolves, Souvenirs, Gifts & Novelties’ (SGN) team of contributing writers is in constant contact with your store colleagues across the country to bring you the best trends coverage and success tips.

To recognize the Surf Expo show in January, we bring you a special Surf Expo section that includes both materials provided by the show and original SGN-produced stories. Don’t miss the articles on coastal and resort merchandise trends, beach apparel and more.

We also offer stories on Western merchandise, gems and minerals, home decor, edible gifts, greeting cards and stationery and much more. And see inside this edition for coverage of florists that sell gifts, toy and gift stores, children’s and art museum stores, pet boutiques, inspirational merchandise shops, jewelry boutiques, hospital gift stores, yoga studio retail, college and Minor League Baseball shops, zoo and aquarium souvenir spots, cave and cavern stores and others.

You can also turn to SGN for quick advice in bonus sidebars written by our contributors, and product descriptions and information on new merchandise from industry vendors. In addition to these features, this issue offers a special bonus advertising opportunity, The Profiles in Excellence, which is available twice a year. The profiles are short stories written by advertising vendors that give company and product information to our readers. If you are a vendor who would like to appear in the next installment of the Profiles in the May 2018 issue, please contact our advertising sales staff by emailing

I hope you enjoy the issue. Please email me with your comments, questions and suggestions at or call 610-645-6940 ext. 0 and I will respond to your note or call personally.

Scott C. Borowsky
President and Executive Editor

“Knowing what must be done does away with fear.”
–Rosa Parks

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