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Jan 2018


Nov/Dec 2017
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February 2 0 1 8

t a b l e  o f  c o n t e n t s

News Briefs
Trade Show News
Show Calendar

Souvenirs, Gifts & Novelties Reader Testimonials

“I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
Heather Mohorn,
Momo’s Tree House
Philadelphia, Pa.

“The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
Marifrances Trivelli,
director and store buyer,
Los Angeles Maritime Museum,
San Pedro, Calif.

Diane Poling, Kids’ Ketch sales associate and mother of a tween. Building on the fad that fidget spinners created, toys that are manipulated continue to be popular, according to the store’s owner.

ot quite teenagers, eight to twelve-year-old kids are by nature quite fickle. Quick to call a toy babyish, they definitely know what they like when they see it. When they latch onto a trend, it can spread like wildfire. Read on to discover how four toy stores in different locales cater to this mercurial age group. They’ll reveal how they stay current on what’s trending in order to keep ringing up strong sales.

Toys with a distinct sensory component are capturing kids’ attention these days. Just ask Teresa Ford at Kids’ Ketch in Lewes, Del., who noted that slime and slime-making kits are all the rage among 8-to-12-year-olds. So are Squishies, the brightly colored foam toys that come in a variety of cute little animals plus bakery-inspired (and scented) shapes and sizes. Chalk up their popularity to social media where both these products have garnered a lot of attention. “Kids learn about products that way, and recognize them as soon as they see them in the store,” said Ford, who owns the 3700-square-foot retail space. “Kids this age want to be in on the fads, and often the fads are all about silly things that adults just don’t ’get.’ Building on the fad that fidget spinners created, toys that are manipulated continue to be popular because kids just love to have something in their hands to fidget with! If they can get creative with it - all the better.” Craft kits build on that theme with Ford stating that Linkt Craft Kits distributed by Neat-Oh! sell well as do ones by Ann Williams. “They both feature more sophisticated packaging and are geared toward the older child, thus making them popular to the kids who feel they have outgrown some of the other craft kits.”


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